CAMBRIDGE AUDIO: STUART GEORGE THE ERT INTERVIEW
Music sounds better with you 14
“Our purpose is to make life sound better; we’re trying to bring joy into people’s lives.” The words of Cambridge Audio CEO, Stuart George, who sat down with Jack Cheeseman to talk about how the brand’s love of music defines its place in the changing audio sector.
actually a booming time for many consumer electronics brands. “It changed everything,” he tells ERT, “from how we work and how we operate as a business; but that aside, we did see a real boost to revenues during that time. “I think we’ve definitely moved further
W hen Cambridge Audio’s
Stuart George last sat down for an interview with ERT back in 2018, he was only three years into his role as
CEO – although he’s worked for the company since 1996. Reflecting on the past five years, he says with a wry smile: “It’s been interesting”. Despite all the challenges caused by the pandemic, Mr George confides that it was
forward in these past five years; we’re definitely positive about the future and what it may bring.” Since Mr George (pictured left) last spoke to us, the company has also had changes at the top. Chairman, James Johnson-Flint, is now the sole owner after he bought out his former business partner, Julian Richer (Founder of the Richer Sounds retail chain), in 2021. Cambridge Audio has always had a close relationship with Richer Sounds, and this will remain, Mr George points out… “It’s such an iconic retailer in the UK because of its principles and the importance it puts on customer service, and I think that’s definitely informed the way that we operate ourselves. It’s a big part of our culture – to make sure that the customer is considered at all times.”
We’ve seen a whole host of brilliant new
products from Cambridge recently too, not least some updated models in its line-up of Melomania True Wireless earphones – named after the company’s purpose-built music venue at its UK headquarters in South-East London. This range was originally unveiled back in 2019 – its first ever foray into the True Wireless world; we’ve since had the second- gen Melomania 1+ and Melomania Touch. Then there’s the StreamMagic app platform
– “the jewel in our crown”, as Mr George refers to it.
It’s been at the heart of Cambridge’s
Network Audio Streamer range since 2011 and there are now six different products offering this technology. In fact, two new Network Streamers have launched recently, plus a new CD Transport Evo CD. As well as that, the British brand has had great success with its flagship just-add-speakers systems, the Evo 150 All-in-One Player, and its baby brother, the Evo 75 (pictured above). And Mr George reveals that Cambridge will build out that category this year.
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