31 May 2023
ertonline.co.uk
Q: Why is the Euronics Showcase an important event for manufacturers? VB: The Euronics Showcase is a crucial event for businesses like Beko Plc. It provides a rare opportunity for us to connect with customers and other industry professionals, gaining valuable insights that are instrumental in helping us to better understand our customer’s needs and preferences.
The stand also showcased Beko’s latest built-in campaign
to touch and feel the products, which helped them better understand their benefits. This personal interaction with the products is one of the main advantages of attending the Euronics Showcase, as it allows attendees to experience the products in a way that cannot be replicated through online channels. In addition, key products from our Leisure brand were also on display. Leisure is a significant part of our portfolio, offering a range of high-quality range cookers for consumers who appreciate performance, durability and style in their kitchen. Alongside the products, we unveiled
Leisure’s new brand look and feel. This represents the evolution of the brand, capturing its modern and aspirational essence. The new design aligns with the brand’s commitment to delivering exceptional cooking experiences and elevates its presence in the market. When speaking with attendees, we were pleased to discuss our positive share results year-to-date for the Leisure brand. These results reflect the success and growing popularity of Leisure products and are a testament to our commitment to delivering superior products that meet the needs and expectations of our consumers.
The event is also essential for businesses that want to stay ahead of the curve in an ever- changing industry. As technology advances and consumer preferences change, it’s crucial to stay up to date on the latest trends and innovations. The showcase offers a platform for businesses to do just that, allowing manufacturers to see what other companies are doing and learn about new products and technologies.
Beko Plc’s 2023 stand featured a dedicated ‘energy hero’ area
environmental commitments. It was wonderful to receive such positive feedback and interest from attendees who appreciated our dedication to sustainability.
Q: What do you predict for the electrical retail industry in the year ahead more generally? VB: Looking ahead,
the importance of
The showcase provides an opportunity for the team to connect with customers and other industry professionals
In addition, the event also offers brands an opportunity to highlight their corporate social responsibility strategies. At Beko Plc, we are dedicated to minimising our environmental impact, and the Showcase offers us a chance to demonstrate this. As a company, we understand that consumer behaviours have shifted due to the current cost-of-living crisis, with increased customers looking for more energy- and water-efficient appliances. In response to this, our 2023 stand featured a dedicated multi- branded energy-saving area that displayed our latest sustainable product innovations, including washing machines, refrigerators and dishwashers. By showing these products, we aimed to demonstrate the importance of energy efficiency, providing practical solutions for consumers to reduce their carbon footprint. Visitors to the show had the opportunity to engage with our sustainability corner, ask questions, and learn more about our
The stand also featured key products from Beko Plc’s range cooker brand, Leisure
electrical retail has never been more significant, and businesses like ours need to remain agile and adaptable to meet the evolving needs of our customers. Over the next year, we predict that the industry will continue to see rapid technological advancements, particularly in energy efficiency and sustainability. As consumers become increasingly aware of their environmental impact, they are looking for new ways to reduce their carbon footprint and energy bills. The industry must respond to this demand by prioritising sustainability, product design, and technological advancements. We also predict that the industry will begin to witness a more balanced approach to shopping, with a resurgence in physical store shopping alongside continued reliance on digital technology and online sales channels. While the pandemic did accelerate the trend towards online shopping, consumers are increasingly valuing
the experience and
convenience of in-store shopping. Striking a good balance will be crucial for success in the changing retail landscape. Finally, businesses will need to prioritise customer experience and engagement
to
remain successful in the year ahead. As consumers become more discerning and demanding, companies must go the extra mile to deliver exceptional products and services. This means investing in customer support, feedback mechanisms, and other engagement initiatives to build strong customer relationships.
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