REVIEW: EURONICS SHOWCASE A true product showcase
The annual Euronics Showcase returned to the NEC last month with some of the biggest electrical manufacturers demonstrating their latest appliance and home entertainment technology to Euronics Agents and Members. Vijay Bhardwaj, Marketing Director at Beko Plc UK & Ireland, tells ERT the show was “overwhelmingly positive”.
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he Euronics Showcase is run by CIH (Combined Independent (Holdings) Ltd), part of Euronics, and brings together some of the most prominent electrical retail businesses across the UK, showcasing the latest appliance and home entertainment technology to Euronics Agents, members, and other attendees. Vijay Bhardwaj, Marketing Director at Beko
T
Plc UK & Ireland, says it’s a highly anticipated event
for the team at Beko Plc – “an
unparalleled opportunity to connect with other businesses, discuss new trends, and present our latest product innovations,” he tells ERT. “Our team always looks forward to this event as it allows us to demonstrate our commitment to delivering superior products and services to our customers while staying informed of the latest industry developments.”
Q&A
Q: What are the team’s thoughts on how this year’s show went?
Vijay Bhardwaj: Our thoughts have been overwhelmingly positive. We were proud to showcase our four leading brands – Beko, Leisure, Blomberg and Zenith – with the latter two being exclusive to Euronics Agents. These brands represent our commitment to delivering superior products and services to our customers, and we were pleased to receive an abundance of positive feedback from attendees on our latest product innovations. One of the show’s highlights was the positive response we received towards our Blomberg built-in range. This year, we revealed a new range of sleek Blomberg ovens, all with an energy rating of ‘A’ or higher. Attendees were particularly impressed with Blomberg’s AeroChef technology, which creates a constant stream of airflow inside to oven to minimise temperature fluctuations, ensuring fast and even cooking results every time. We were delighted to see that our efforts to improve our products were well received at the show, and we look forward to incorporating the feedback we gathered into future product development.
The stand revealed a new range of sleek, premium Blomberg built-in ovens
Q: What other products did you show at the event? VB: Blomberg took centre stage this year. The new Blomberg C-rated dishwasher was well loved; it’s equipped with DeepCare technology, where targeted water jets effectively clean pans, bottles, mugs and glasses, effortlessly removing stubborn dirt while remaining water efficient. The model also features Blomberg’s innovative Cornerwash technology that uses a specially designed spray arm to distribute water and detergent to every corner of the machine, delivering an intensive and effective clean. We were also thrilled to showcase Beko’s latest built-in campaign – our biggest multi- channel campaign to date. Launched on 3 April, the campaign comprises of TV advertising, Sky AdSmart, digital media, retail activation, and press office, reaching 46 million people across the UK. By displaying the Beko products included in the campaign at our stand, attendees could see their impressive features and premium design first-hand. They were able
Beko Plc’s 2023 Stand at the Show
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