HOME APPLIANCES Smart Home


June 2022 ertonline.co.uk


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Clever kitchen kit O


The demand for smart, connected home appliances is growing rapidly, so how can retailers turn trend-setting technology into store sales? Jack Cheeseman finds out.


ver the years, the way we live has completely shifted, with many people being even more reliant on their appliances now. So choosing products with smart capabilities to support a household’s needs is increasingly important. Consumers need their homes and the technology within them


to work a bit harder and people are willing to invest more in appliances with more


“We’ve seen a growing interest in the benefits of being able to control appliances remotely and use voice control functions,” comments David Palmer, Senior Product Specialist Home Appliances, at LG Electronics.


“Our appliances work with Google Assistant


and Amazon Alexa, while LG’s ThinQ app allows remote monitoring through their mobile devices. “Smart technology is meant to elevate your home appliances to being the pinnacle of convenience, and this market will continue to develop rapidly – and LG will continue to be at the forefront.” Thanks to the glass panel on the front door of the GSXV91BSAE InstaView American Style Fridge Freezer (pictured below), users don’t even have to open the fridge to see its contents, they can simply knock twice to turn the door transparent.


innovative features that will help make life that bit easier. What’s more, as energy prices continue to rise it’s fundamental for consumers to find a product that is going to maximise their savings through energy-efficient technologies. This in turn creates a greater demand for smart home products as consumers now look to explore new products within the market and test their features. So let’s take a look at the latest tech from some of the industry’s biggest brands…


LG’s ThinQ technology offers smart control,


not only limited to latest fridge-freezers, but also washing machines. ThinQ enables you to operate these from your smart phone, Siri and Alexa, helping you save energy and giving you more flexibility. In addition, Smart Learner features provides


Wi-Fi connectivity so you can use and monitor appliances remotely and receive push notifications. It also modifies the appliance behaviour based on customer usage habits; by proactively cooling and dropping products into low power mode, energy


usage is reduced, and you can save on overall running costs. Mr Palmer continues: “LG has long been a champion for connected appliances and has been bringing smart technologies to kitchen and cooling products for the last decade. Our smart fridge- freezers are some of our most popular appliances and as consumers invest in more and more connected home technology, we’re seeing a desire to have this network of connected products that help make regular tasks easier.”


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