June 2022 ertonline.co.uk


The I-PRO Series 3 Washing Machine


Recipes on the hOn app


31


The hOn app


JM: There are some amazing appliances on the market nowadays, and explaining how they work to a consumer is absolutely vital, of course. I think some behaviour changes are helping, as people are far more aware of the cost of things now; with smart meters and similar gadgets people can tell how much energy they are using, but smart appliances can help to cut down energy bills and keep food fresher for longer. Getting these key messages across in the right way is vital. For us, physically getting product on to retailers’ shop floors so the customer can touch and feel and


The Cube 90 Series 7 refrigerator


experience it first-hand is really important for that immediate engagement; instead of things being too overly technical, they simply need to hear how our products will help make their life that little bit better.


Q: What are Haier’s longer-term goals? What products could we see in the future? JM: For us it’s about the product really learning how the consumer uses it and adapting to their individual needs. In cooking for example, we are developing technology where if you like to cook a roast joint in a particular way the oven will learn


this and store the settings for that specific food so it can repeat the results again and again. In refrigeration, our technology will learn where


and when consumers usually do their food shopping and it will adjust the environment within the fridge-freezer to the perfect conditions for when the groceries are unpacked. Our next steps are really all about appliances becoming even more efficient and even more effective. This ties in to the development of a complete ecosystem and working with the right partners to provide a full solution to the consumer.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40