February 2026
ertonline.co.uk
Haier ID Series 2 oven.
latest dishwasher range, for example, uses a re-engineered water management system that selectively activates spray arms, directing water only where it’s needed. This targeted approach not only reduces water consumption but also supports more energy-efficient operation.
Effortless efficiency Durability and longevity are increasingly central to conversations around sustainability, particularly in the premium appliance sector. For ASKO, eco credentials are not positioned as an add-on, but as a core part of product design, materials and manufacturing philosophy. “At ASKO, we continue to lead through sustainable innovation, designing high-quality appliances that are built to last across our entire range,” says Jag Sandhu, National Account Manager at ASKO. “Sustainability and performance have to go hand in hand.” This approach is clearly reflected in the
brand’s recently launched Scandinavian Laundry Care 2.0 collection. Designed with efficiency in mind, the range aims to help consumers reduce energy consumption and lower their carbon footprint through intelligent use of water and energy, while maintaining the performance expected in the premium category. According to ASKO, laundry remains a key focus because of its frequency of use in the home, making efficiency gains both visible and measurable for consumers. Construction plays a significant role in this sustainability strategy. ASKO’s Scandinavian Laundry Care 2.0 products are built primarily from stainless steel, a material chosen for its durability, recyclability and long lifespan. Mr Sandhu explains that this material choice delivers both functional and aesthetic benefits.
“Beyond longevity, the refined stainless-steel design delivers a premium look and a superior tactile experience, while reducing the need for replacement over time.” A standout feature within the range is
ASKO’s Steel Seal™ door, which removes the traditional rubber bellow found in most washing machines. By eliminating a component that can trap dirt, degrade over time and require replacement, ASKO positions Steel Seal™ as both a hygiene and sustainability benefit, reducing maintenance issues while extending the usable life of the appliance.
Sustainability at ASKO also extends beyond
the product itself. All ASKO factories are certified to ISO 14001, reinforcing the brand’s focus on environmentally responsible manufacturing processes. The company has also held ISO 9001 certification since 1995. Every appliance is tested before leaving the factory, and laundry products undergo between 10,000 and 12,500 hours of testing, equivalent to up to 20 years of use. This emphasis on longevity aligns with growing consumer understanding that sustainability and durability are intrinsically linked.
“Laundry is our most popular sector for eco and sustainable products,” says Mr Sandhu. “It’s where customers can really see and feel the benefits of sustainability every day.” With washing machines and tumble dryers among the most frequently used appliances in the home, improvements in water and energy efficiency have a tangible impact on running costs, making sustainability a practical consideration rather than an abstract one.
Built better
As sustainability becomes increasingly embedded across major appliance categories, cooking is emerging as a key area for efficiency gains, particularly as manufacturers focus on smarter energy use rather than simply higher power output. For Haier, this approach is central to the development of its latest ID Series ovens, where precision, control and reduced waste sit at the heart of the proposition. “Our latest ID ovens are engineered for precision heat control and reduced energy consumption,” explains Dan Huckvale, Senior Product Manager, UK & ROI at Haier Smart Home UK & Ireland. “The focus is on using only the energy that’s actually needed, while still delivering consistent, high-performance cooking results.”
ASKO’s Laundry Care 2.0 products.
A key element of the ID Series oven design is the use of high-efficiency heating elements that reach cooking temperature faster, removing the need for preheating in many instances. By shortening warm-up times and maintaining stable temperatures throughout the cooking process, Haier aims to reduce unnecessary energy use, an area often overlooked by consumers when using ovens day to day. Even heat distribution further supports this efficiency, helping to avoid hot spots that can lead to overcooking, extended cooking times or wasted energy.
Smart cooking modes also play a significant
role. These eco-optimised programmes automatically adjust power usage based on the selected function, ensuring the oven uses only the energy required for the task. Huckvale notes that this combination of intelligent control and precision temperature management is designed to help households reduce their environmental footprint without changing how they cook. “Clear and benefit-driven messaging helps consumers understand the long-term value,” says Mr Huckvale. “It’s about explaining how these features fit into daily life and why they matter beyond the initial purchase.”
Designed durable As energy efficiency continues to move from a differentiator to a baseline expectation, Hisense is placing sustainability at the centre of its product roadmap for 2026. According to the brand, the focus is not limited to a single category, but spans refrigeration, laundry, dishwashing and cooking, reflecting the growing expectation that efficiency should be standard across the home. >>
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