Advertorial GRF
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GRF makes its UK debut at KBB 2026 with a new vision of built-in refrigeration
G
RF will make its official debut in the UK market at KBB Birmingham 2026, introducing British audiences to a distinctive approach to premium
refrigeration designed for contemporary, tailor- made kitchens. Specialized in large-format refrigeration, GRF brings together Italian design culture, advanced engineering and a strong focus on integration, positioning the refrigerator as a key architectural element within the kitchen project rather than a standalone appliance. Today’s kitchen and bathroom sector demands solutions that go beyond traditional product categories. GRF responds with collections developed specifically for cabinetmakers, architects, interior designers and premium kitchen studios, offering generous capacity, clean lines and true integration within furniture. The guiding principles are clear: functional performance, visual coherence and design freedom, all aligned with the expectations of high-end residential projects. At the centre of GRF’s presence at KBB will
be the ROC9557GIPR1, the flagship of the built-in range. This 95.6 cm wide four-door integrated refrigerator is designed for large kitchens and bespoke residential environments where space, performance and aesthetics must coexist seamlessly. Beyond its impressive internal volume and flexible configuration, the
model stands out for its Vulcano Grey interior, an exceptionally refined finish that enhances materials, lighting and internal architecture, delivering a distinctly premium and professional visual impact. From a functional perspective, the ROC9557GIPR1 features Flash Freezing technology, based on the principle of thermal shock. By rapidly lowering the temperature, food is frozen in a significantly shorter time, preserving cellular structure, flavour and nutritional properties. This fast-freezing process results in superior food
y
preservation, maintaining the original quality of ingredients and extending freshness, with performance levels inspired by professional refrigeration standards.
Alongside the flagship model, GRF will also showcase the ROB and ROW combination, a 75.6 cm modular solution composed of an integrated refrigerator column and a built-in wine cabinet. Designed for vertical compositions, this pairing
allows refrigeration and wine storage to coexist within a single, cohesive kitchen architecture. The result is a highly flexible system that supports bespoke layouts while delivering a refined, professional-grade user experience in the home.
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