SharkNinja EMEA Product Launch Review
‘We strive to be a consumer problem-solving machine’
SharkNinja launches 20 new products at its first ever EMEA Forum in Palma, Mallorca.
Will McGill was invited to take a look at the new gadgets and how they’re shaking up the market!
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Beauty, Ninja Kitchen and Ninja Outdoor. Throughout the launch of its new products SharkNinja highlighted that at the core of them all was the need to innovate and find solutions to customer “pain points”. Tom Brown, SharkNinja President for EMEA, explained: “We strive to be a consumer problem-solving machine that uses unrivalled consumer insights and global innovation to build products that address problems that others don’t see or can’t solve – positively impacting people’s lives.” Included in its new offering is its introduction of a new range of Double Stack Air Fryers, explaining that
T the idea of it is to minimise
counter space whilst maintaining SharkNinja’s “consumer-focused vision”.
Its Double Stack Air Fryers (SL300 7.6
Litre capacity and SL400 9.5 Litre capacity) offer multi-cooking capacity, allowing your consumers to cook up to four different foods at the same time and features cooking speeds up to 55 per cent faster than fan ovens. Its DUALZONE technology gives an added layer of customisation to cooking, by creating
he Mediterranean’s Mallorca played host to SharkNinja’s first ever EMEA Forum, where the brand unveiled 20 brand new products across four categories: Shark Clean, Shark
two independently-controlled zones with rear heat sources, for even and multi-layered cooking. The brand also unveiled its Ninja outdoor
cooking offering, including its Ninja Woodfire Pro Connect XL Electric BBQ Grill & Smoker. Its outdoor cooking appliances come with a larger cooking capacity, of 30 per cent, and come with app connectivity, through its brand new app which makes your consumers’ cooking experience more intuitive and user-friendly. It also includes seven different functions: Grill, Smoke, Air Fry, Roast, Bake, Reheat and Dehydrate. It also boasts a built-in thermometer and through the use of its app, you will be alerted when the cooking process is finished. Meanwhile, Shark’s Steam & Scrub mop
features Steam Blaster Technology as well as a range of other features such as: Detergent- Free sanitation which removes 99.9 per cent of bacteria, steam and rotating pads to provide up to two times better stuck-on stain removal than a traditional steam mop, and an LED light so no stain can escape the eye.
It also launched its Shark Matrix Robot, which it explained combines suction and Sonic Mapping to tackle dirt, pet hair and stubborn stains. It does this by using its Precision Home Mapping technology using 360 Lidar vision, ensuring thorough cleaning whilst avoiding any obstacles.
SharkNinja’s EMEA Launch 2024 was held in Palma, Mallorca.
The Shark Matrix Robot offers advanced connectivity
for remote control, and
scheduling, via an easy-to-use smartphone app – enhancing cleaning convenience even when your consumers aren’t around. Elsewhere, Sharks’ FlexBreeze Fan, with InstaCool misting, can be used in a corded or cordless capacity. This product also marks an important expansion into a brand new category for the company. The fan has a range of up to 20 metres
and an operating time of up to 20 hours. It is also UV and rain-resistant, plus its InstaCool misting attachment connects to a water hose so users have an additional method of keeping cool in the Summer months. Tom Brown, SharkNinja President for EMEA, added: “At SharkNinja, our greatest asset is our relentless drive to provide for consumers. “We do this through our local teams, to
ensure we understand what consumers want. We then implement this into our R&D of a product currently in-development or by creating a whole new product in a category we have never been in before. All of this is to ensure our consumers get what they need.”
February 2024
ertonline.co.uk
(Pictured from left to right) Ninja Electric BBQ & Smoker, Ninja WoodFire Pro Connect, Ninja Woodfire Electric Outdoor Oven, Shark’s FlexBreeze Fan, Shark’s Steam & Scrub, HyrdroVac cordless, Ninja’s Double Stack Air Fryer and Shark’s Matrix Robot uses Precision Home Mapping technology to methodically clean your consumers’ homes.
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