February 2024 ertonline.co.uk


amount of detergent required for each load, preventing both overuse and waste,” Mr Lucas goes on. “By effectively marketing and displaying these eco-friendly and sustainable appliances, retailers can empower consumers to make environmentally-conscious choices while simultaneously enjoying the convenience and efficiency that Bosch products offer.”


High energy efficiency Elsewhere, Miele’s G7000 “library noise level” dishwashers are all rated ‘A’ for energy efficiency and only produce noise levels of just 41 to 43 dB.


Haier’s washing machines provides your consumers with an eco cycle which improves energy efficiency.


Miele’s Fridge Freezer collections features technology that optimises food freshness.


“A Miele heat pump tumble dryer is also


proven to be very cost efficient to run, more than paying for itself over its lifetime by saving on energy costs.


Miele’s dishwashers are all rated A for energy efficiency.


Tom Hopper, Kitchens Manager at Miele GB, comments: “Other recent innovations include ultra-efficient heat pump tumble dryers, which feature our unique EcoDry system. This filtration system protects the workings of the machine and allows our heat pump dryers to maintain their energy efficiency and deliver consistent drying times for the lifetime of owning them; these are two key areas where tumble dryers can deteriorate over time.


“Meanwhile, to help combat food waste, the latest K7000 built-in refrigeration collection from the German brand offers a host of new innovations for optimum food freshness. The top-of-the-range KFN 7795 D model benefits from new PerfectFresh Active technology, which spritzes a fine mist waterfall onto the contents of the crisper drawer to keep produce fresh for up to five times longer.” Mr Hopper highlights that to help retailers keep up-to-date with all the latest eco-friendly technology and its other innovations, Miele offers a training programme for its retail partners which explains all the benefits and points of difference to help inform and give sales advisors complete confidence in selling its products. Mr Hopper says: “When it comes to


displaying in store – we have found that it is beneficial to use active models to help demonstrate and educate.


“Retailers should position themselves as


real experts and authorities in this area to set themselves apart from their competitors. To do this, they need to offer real value with their


advice to ensure their customers feel they are doing the right thing for both their pocket and the environment.” Over at Haier, Laundry Product Manager, Elliott Gee, gives his insight into what programmes are available on the brand’s appliances. He says: “Although Eco Cycles/


Programmes vary by each manufacturer, they essentially are a dedicated energy efficient cycle that uses less energy and less water, all while achieving the same washing result as an average daily cycle.


“An ‘eco’ setting will save energy and it will


increase the time it takes to complete a wash cycle, but with Haier’s appliances the cleaning results will be the same. However, for those tougher stains a higher intensity wash cycle is recommended. Haier’s ‘A+++’ I-Pro Series 7 Plus Tumble


Dryer features the Super Silent setting, which it says cares for your consumers’ clothes and has a noise level of just 59 dB. >>


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20L Per Day Dehumidifier


Tiered Heated Airer


8kg Heat Pump Tumble Dryer


HELPING YOU SAVE MONEY ON HOUSEHOLD BILLS Contact us to find out how we can help you develop your range.


15L 13-in-1 Air Fryer Oven


Exclusive to 01473 271 272 | sales@bluestemgroup.co.uk


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