Advertorial AMDEA


AMDEA boosts winning advice for customers


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maintenance tips to safeguard performance and quick links to service centres in a new Care & Repair section are now available. In short, Know Watt’s What is a quick and easy way to find reliable advice for customers on sustainability and money saving.


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Maintaining efficiency & saving money A gold mine of maintenance tips to help homes secure best performance for longer is on hand in a new ‘Enduring Care’ section. Establishing good maintenance routines is key to keeping an appliance in optimum condition, operating in the safest way, and to saving money in the long run. Check out the top tips for large and small appliances in each of eleven categories, from washing to coffee machines.


Extending lifespan In the drive to promote the longest possible life for all home appliances, the Repairs & Spares


genuine spare parts, expert repairs and advice from 68 of the UK’s leading appliance brands.


Savings doubly important This Winter energy bills


are


almost double pre-energy crisis levels, even with the new lower tariff of 30p/kWh, as Government Energy Bills Support falls away. But by simply always using the


‘eco-cycle’ on washing machines and dishwashers, consumers can save an average of more than £80 a year. And by taking a similar approach to the savings offered by all their essential appliances, homes can reduce their average annual bills by around 20 per cent. Come autumn when heating goes back on, every penny will once again be counted.


“Know Watt’s What” gives many ways to save at the latest energy


tariff, including an average: • £50 per year by using the eco mode for every laundry load. • £33 per year by always using the eco mode on a dishwasher • £40 a year choose rating ‘C’ over ‘F’ if replacing a fridge freezer. • £115 using a heat pump dryer instead of a condenser tumble dryer • And a surprising £330 annually for a twice-weekly cappuccino fix, if you ditch the café for your coffee machine


section offers customers instant access to


Life tag, not price tag For purchasers replacing an appliance, Know Watt’s What has a Savings Calculator that gives the relative lifetime savings represented by each rating on the energy label. With energy prices elevated, the strong advice is buy as high on the rating scale as affordable, given that running costs can now be as important as purchase price. At every price level there are highly- efficient models.


Golden rules AMDEA’s panel of experts stresses the three-points key to savings: using appliance design features better, choosing energy-efficient replacements and preserving appliance performance with good maintenance. And AMDEA chief executive, Paul Hide, underlines the importance and commitment of the industry to help, “Now is the time for retailers to ensure they build sustainability, energy and water efficiency into their sales pitches. Customers expect and need to know. Providing reliable advice is a sure way to build customer loyalty.”


assets


Interested to include from AMDEA’s Know


Watt’s What campaign in your messaging?


Contact: paul.hide@amdea.org.uk


MDEA’s award-winning Know Watt’s What Campaign now features an even wider range of reliable hacks on choosing, using and extending the lifespan of home appliances. On top of the many ways to save by simply using the efficiency features built into modern machines, indispensable


February 2024 ertonline.co.uk


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