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CES 2024 Review


18


CES 2024: Annual tech fest back to its dazzling best


This year’s Las Vegas technology super-show put AI centre stage, but that was only half the story. Steve May reports from the show floor, where big moves and bold ideas had everyone talking…


I nnovation and Artificial went hand-in-hand at Intelligence this year’s CES


extravaganza. The show offered AV surprises aplenty, and business was booming. The event, shaking off its COVID blues, attracted over 135,000 attendees from 150 countries, all eager to meet with the event’s 4,300 exhibitors. Organisers report that CES 2024 was 15


per cent larger than 2023, covering 2.5 million net square feet of exhibits. That translates to a lot of sore feet! Unsurprisingly there was a cornucopia of display technology unveiled: OLED, Mini LED, Micro LED and laser projection were all there in force, often presented with a twist. Panasonic dropped a huge bombshell, announcing that its 2024 smart TVs, starting with its new OLED flagship Z95A and Z93A models, would use Amazon’s Fire TV OS, signalling the end for the brand’s own My Home Screen. A smart move? It could well be.


Post CES, Panasonic invited ERT to


travel to Amazon’s Culver City studio lot to learn more about its new partnership, and it quickly became clear that this is more than a marriage of convenience. The two companies hinted that a range of Panasonic connected devices could soon embrace Amazon’s Alexa ecosystem.


For the new OLED screens, Panasonic’s UI


team have worked closely with their Amazon counterparts, to port the best aspects of the


Home Screen UI over to the Amazon platform, resulting in a smart TV environment that is both immediately familiar, yet more sophisticated than rival smart screens. Features include a dashboard for connected smart Fire TV compatible devices, like the Ring doorbell, which can be managed and viewed onscreen. The screens also have an Ambient Experience mode, to display mood enhancing images, when there’s nothing you want to watch on the box.


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