Shopfloor RETAILER PROFILE: POWER POINT STORES
32 Power in the people
Power Point Stores has a background in servicing and has been selling electrical goods since 1995. With many of the staff having worked in the industry for over 20 years, Marketing Manager, Natalie Broad, tells ERT “what they don’t know about appliances isn’t worth knowing!”
Fa mily -own ed Euronics Agent, Power Point Stores, has been servicing and supplying home appliances in Telford, Shropshire for almost 30 years. The business, which specialises in white goods and
kitchen products, has two high-street stores – one in Oakengates and the other in nearby Wellington. The company was founded in 1995 by husband and wife, Sterling and Avril Broad. “My parents met when my dad came to fix my mum’s washing machine – they’ve been together for 35 years,” says Natalie Broad, Marketing Manager at Power Point Stores (pictured left). Sterling had a background in
servicing and Avril worked for a large retailer – they both lost their jobs on the same day, so combined their expertise and decided to start their own retail operation. “They became more and more popular because of the level of service they were offering – it grew from there and they opened one store, then another. It slowly got bigger and now we have 10 staff,” says Ms Broad. She adds: “My dad was an engineer
repairing washing machines in our garden and on the patio, and we had a collection of them in the garage.” Ms Broad joined the firm four years ago during lockdown.
“As a child, my parents
used to bring me to work – I used to colour-in washing machine boxes in the back of the shop to keep myself entertained,” she says. “I’ve been in and around the place for about 30 years altogether!”
The next generation The Oakengates store, which was refitted a year ago, with neon displays, is the hub of the business, as Ms Broad explains: “It’s where all the appliances are delivered to and where the staff report to. Meanwhile, the store in Wellington used to be a wedding dress shop and it has a lovely oak and brass interior.” She adds that both stores share a similar customer demographic, which is mostly older, loyal shoppers: “They’ve been with us for over 20 years, and they’re now advising their children and grandchildren to come in, that’s how we’re appealing to the next generation.”
Power Point Stores also sells online and carries out local deliveries. Its key brands include Blomberg, Beko, Bosch and Siemens, but the business also stocks the likes of White Knight, Hisense and Samsung.
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