April 2023
ertonline.co.uk
Illuminated Cordless Kettle from Lloytron
Trend predictions Insightful trend predictions are a particular draw for savvy buyers and this year will be no exception – the idea being to help ensure that the products on display at the Show are perfectly placed for buyers both short-term and into Christmas, as well as longer-term. As exhibitors are starting to submit product for the ‘So On Trend’ displays at Exclusively, Phil Pond from Scarlet Opus has given a sneak preview of ‘Freethinkers’, a mood and style informed by a new spirit of adventure, restless and not craving a ‘return to normal’. Delighting in the exciting possibilities of a fresh start, and actively look for options, situations and brands that allow the abandonment of old routines and habits, Freethinkers is about wanting to rethink the fundamentals of how life works and make transformative choices. However, this is not about high-octane, wild abandon, but something more relaxed, flowing, and flexible. Feeling consulted brings value, sharing ideas and experiences, reducing environmental impact and there is zero tolerance for disinformation, unfounded claims, exaggeration, greenwashing. Design characteristics are ethical, relaxed,
controlled, mature, down-to-earth. Colours have a softness of tone, as if a little out of focus, yet are gently energising and set a determined, timeless mood. Mineral greens, shades of muted yellow ochre and linen are anchored by dark shades of teal and faded maroon. Much-loved peach blush and topaz tones bring the palette to life. There is no doubt that products which work in this vibe, will not only be prevalent in the exhibition in general, but also in the Trends area, where Phil Pond will be giving talks on the products, display ideas and trends in general for the next couple of years.
Dualit kettle and toaster
Swan Retro Blue kitchen range
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The Aurora Instant Hot and Cold Filtered Water Dispenser from Aqua Optima
See everyone in one place One of the many great things about Exclusively is the level playing field it offers to all companies – large, small, and new to the market – ensuring that buyers see the leading brands, the major launches, and many items that they will not have seen anywhere else. With over 140 exhibitors and 300 brands on
show, Exclusively will be the perfect opportunity for buyers, journalists and influencers to find everything they need. Will Jones, Chair of Exclusively, comments:
“All visitors can be confident of enjoying a great show and accessing the most relevant products and commercial ideas for the next couple of years. The Exclusively opportunity is second- to-none. A real must for housewares, gift and small domestic electricals buyers. “Not only this, but as an incentive aimed
Melitta’s Barista TS Smart Fully Automatic Coffee Machine
at independent retailers that are interested in visiting this year’s Show, we are including a £100 voucher to be used towards any single order with a minimum value of £300 minimum (net VAT) placed at the Show.”
In addition, Mr Jones explains that any independent cookshop, gift shop, garden centre or retailer of small domestic electricals living more than 50 miles from the Islington venue can claim travel expenses of up to £75. He adds: “We know that independent stores work hard to maintain their high street presence and this incentive package is about helping them make the most of attending events and enjoying face-to-face relationships with suppliers.” More information about visiting Exclusively can be obtained from the BHETA Member Services Team on 0121 237 1130 or via
www.exclusivelyshows.co.uk.
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