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FEATURE FEATURE


TURE


NEW PRODUCTS AND NEW CONTACTTACTS AT THE


ONTA AT T THE GARDEN PRESS EVENT T THE GARDEN PRESS EVENT T exhibit


he s nowy weath er in London didn’t dampen spirits at this year’s Garden Press Event, which


took place


on February 28. The event, now in its 13th year, is dedicated tor,, showcasing the garden industry to the media and, both exhibitors and visitors alike welcomed the move to its new home at the Business Design Centr e in Islington.


in its 13th year is ded r


Despite the unseasonal weather media representing key trade and consumer titles came from across the country to find out the latest information on new products, themes and innovations ahead of the 2018 gardening season. Importantly the event also puts exhibitors on media’s list of contacts for the year ahead – wher e a single mention of a pr oduct can drive demand.


l weather,r, mportantly y,,


This year saw over 100 companies including


Westlan d We Horticulture, Suttons, Stiga, Honda,


Fencing and garden structures supplier, GRANGE FENCING marked its 150th year of business with a birthday party at this year’s Garden Press Event. As well as the anniversary celebrations, Grange showcased a number of new garden raditional


products, including the Trad Lap Panel, which has been


Tr


re-engineered to provide a superior entry level fencing option that is more durable and better protected against water ingress than any other entry level lap panel on the market, says the company. Grange marketingy. Grange mark manager, Mark Morris said: “We’re extremely proud of our heritage, with Grange growing to become an expert in the fencing arena. This year’s Garden Press Event provided us with a great excuse to celebrate how far we’ve come and show off some of our fantastic products.”  01952 588 088


how offf www.grangefen.co.uk


Home and gar den gadgets supplier , ATIVE PRODUCTS is reporting


CREA


More than 365 years in manufacturing cutting tools means FISKARS’ new tree pruners, the Telescopic Tr ee Pruner UPX86,Tr with a length of up to 6m, as well as the UPX82 that reaches length of up to 3.5m, can only of fer maximum precision and top cutting performance, says the company . They replace the older models UP86 and UP82 that Fiskars launched as the first of their kind. Cutting back overgr own tr ees is not one of the easiest tasks to do ar ound the garden but with this versatile addition to the PowerGear X family , which carefully combines convenience and performance, it becomes an effortless job. Reaching up to an impressive 6 metres, thanks to its extendable shaft, Fiskar’s Tree Pruner enables expert to novice


ee pruners, the T Te


Pruner UPX8 ecision and to


place the olde e of the easi


tile addition t s convenienc eaching up to


PowerGear X Tele Te scopic Tr ert to novice


gardeners to easily trim overhead branches without the need for a ladder . W ith an adjustable cutting angle up to 230° - no branch is left untouched or unr eached, and gar deners can benefit from up to 12 times mor e cutting power compar ed to conventional products. At this year’s Gar den Press Event, journalist had a chance to try and test the PowerGear X UPX86 Telescopic Tree Pruner which r eached the entir e length of a 6m tower purposely built for Fiskars’ stand at the show.  www.fiskars.com


Te  01782 204141 8 DIY WEEK 9 MARCH 2018


Gear X UPX8 ength of a 6m


CREAT


a successful first year at Garden Press Event, with writers, editors and leading garden journalists showing an interest in the company’s refreshed packaging and product range. Products that were particularly well received included the new Badger Paw gardening gloves – comfortable and durable gardening gloves


featuring built in ‘claws’ which make easy work of preparing and digging soil, offering an innovative way to tidy up borders and flower beds. MD said of his experience: “The Garden Press Event has provided us with a great platform to make valuable new connections with gardening journalists and the media as we get ready to embark on another financial year. It was great to get such a positive response to our new products.”  01476 564 230


sales@creativeproducts.ltd.uk www.diyweek.net


David Austin Roses, Elho, Bulldog To


Tools, Cadix, W Walking the DIY We Week was Wy Wyevale Nurseries


and Hozelock and included 26 new companies for 2018. Wa


aisles this year,r, eek was encouraged to


see innovation on many stands, with brand new launches fr om a number of companies. Lithe Audio showcased a new outdoor Bluetooth rock-ef fect speaker for the gar den, which it was


ff fect speake launching to the


garden industry for the first time on the day – with plans to exhibit the pr oduct again at Glee this year . Spear & Jackson, Grange Fencing and Gardena were amongst other names showing new products to the audience on the day Bur gon & Ball


n the day also


y.. had a


good event showcasing a range of artisanal indoor pots for houseplants and its popular garden supplies range, including the ‘Hang It’ peg boards. “It’s a very instragrammable range,” explains PR & communications manager


Alison Edwards. “We launched them at Glee last year and have had a gr eat Christmas. “ Alongside th e themselves


We exhibitors


a series of short speaker slots took place in The Briefing Room covering topics such as plant health, National Childr en’s Gardening W the latest trends.


We th e ng Week and


All exhibitors were eligible to put pr oducts forwar d for the New ProductAwar


Aw ds – raising an amazing


£2,650 for Greenfingers. The winner of the new product award was Bio- Bean for their Coffee Logs pr made from cof


ff ff


runner up being W Awar


Wiillow Wand. Wa


their Coffee Logs product om coffee grounds with the p being W


The accolade for the Best Stand Aw d went to hedging plant specialists Hopes Grove Nurseries for their innovative display of products including a gin hedgerow


featuring all the berries that can be used to flavour the spirit.


Now jointly owned by GIMA A and


HTA the 2018 event was the lastTA the 2018 event was the one involving Guy Burtenshaw and Sue O’Neill from Media Events – who have r un the event since its inception. At the pr e-event dinner there was a pr esentation to both Guy and Sue from Richard Jackson thanking them by all for their hard work in developing and running this event.


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