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NHIW NEWS NHIW


W NEWS W NEWS


CONSUMERS READY – TIME FOR RET AILERSRETA TO TAKE ADVO TAK


TA M ore


million UK consumers have now hear d about National Home Improvement Week


(March


12-18) thanks to media coverage in the r un up to t his


first-ev er


consumer pr omotional week devoted to driving sales of home and garden impr ovement and DIY tools and consumables. Designed to help r etailers maximise consumer inter est, as we enter the industry’s


than 10 key sales period, the campaign has alr eady seen consumer magazines featuring DIY


ver,” says BHETA homeTA


g the opportunity r,


y.. hints and tips


alongside the campaign logo and br oadcast media, featuring home improvement facts and figures, illustrating the opportunity “Moreover


we turn enthusiasm into sales.” Do you receive our digital edition?


and garden improvement director Paul Grinsell, who is coordinating the campaign, “there is plenty more publicity to come, so retailers really need to get on boar d with their own pr omotions and initiatives to ensur e we turn enthusiasm into sales.”


DVANTAVANTAG TA


Mr Grinsell continued: “During National Home Improvement We


Week itself eek itself,


we will see features on national radio and TV and in national newspapers as well as more consumer magazine


coverage.


Regional br oadcasters and regional newspapers will also be featuring top home and garden improvemen t opportunities, ‘how- to’ of


advice, giveaways. and


iveaways. We will also see the culmination of our social media campaign, which will also feature DIY successes and chances to win product. I strongly


competitions We


urge retailers not only to get involved using the National Home Improvement Week pr omotional POS material provided, but also by letting their local media know that they ar e part of the campaign and posting the fact on social media.” Retailers wanting to get involved TA dir ectly to


We can contact BHET an contact BHETA


get their free POS packs or liaise with BIRA, who ar e one of the campaign’s main sponsors, or speak to their wholesaler.


SIGN UP NOW! www.diyweek.net/subscribe


Our digital editions are high quality, page-turning versions of the print edition. They feature enhancements, including video, image galleries and weblinks and will display on your PC, tablet or mobile device.


Thr ee of the main wholesaler/ distributors – Decco, Stax and Home pr omoting the


Har dware – are


initiative to their retail customers and helping them to make the most of the ‘Love The Home Y ou Live In’ campaign, inspiring and enabling consumers to get back into home impr ovement, make mor e of their gar den and outdoor space, or have fun with new-style DIY , craft, andY,, craft, a Supplier sponsors of


Yo ou Li Live


un with new-style DIY upcycling.


the campaign can also provide pr omotional material and POS to their retail customers.


Digital issue sponsored by SERVICE • SUPPORT • INTEGRITY 12 DIY WEEK 9 MARCH 2018


The r etailer pack includes all the of ficial campaign artwork including logos, posters and stickers, PR templates and social media suggestions. Inter ested retailers should visit the National Home Improvement We


W eek website: eek webs www.homeimpr ovementweek.


co.uk/become-a-r etailer.html to view the retailer video and contact nab@bheta.co.uk to r eceive individual promotional packs.


Mr Grinsell concluded: “Research carried out with more than 2,000 consumers confirms that motivation to make changes for the better in both home and gar den is in plentiful supply – the top reasons being comfort, style and adding value to the property


y..


In fact, nearly a fifth of consumers feel so strongly about the need to improve that


the y


describe themselves as ‘ashamed or embarrassed’ about the state of their homes. By far the biggest ar ea of concern (61%) is the appearance of interior walls, with gr ubby marks and dated designs being significant drivers for home impr ovement. Over a thir d of respondents cited floors and tiling as problem ar eas, while a quarter were struggling with clutter . All we need now is for individual retail outlets to pr omote the campaign locally and in store, brief their staf f and ensur e that they take advantage of big brand supplier involvement.”


National Home Improvement Week includes all aspects of home and gar den improvement fr om trends to techniques and fr om achievement to enjoyment.


We www.diyweek.net


loads an d


AGE


They are available to our retail readers FREE OF CHARGE


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