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SHOW REVIEW


PLENTY ON SHOW AT SPRING FAIR


This year’s Spring Fair saw the DIY & Home Improvement sector return for the second year running and also welcomed the launch of a brand new Glee concession. DIY Week took to the aisles to find out more.


G


lee at Spring Fair proved a resounding success, according to its organisers, who confirmed that the


event “struck a chord” with Spring Fair visitors thanks to its “positive pre-spring atmosphere, breadth of brands exhibiting, and opportunity to source new and exciting product innovations”.


The concession occupied


a prime location in hall 3 of the NEC Birmingham, sitting between Christmas Gifts, Floral & Seasonal Decorations and Greetings and gave the opportunity for Glee to offer a great showcase of leading and innovative garden, landscape, garden decoration, outdoor entertaining and pet brands. Buyers to the area placed last-minute orders ahead of the spring season, as well as top-up following orders placed at Glee’s main September show. Access to this season’s bestsellers, and future trend information was also on hand, helping to arm


retailers from the garden, outdoor living, gift and home lifestyle sectors with inspiration for their own retail environments. Glee event director Matthew Mein says: “Glee’s presence at Spring Fair was designed to give suppliers a second opportunity to meet with key buyers ahead of the main spring sales season, as well as optimising the crossover potential that comes from Spring Fair’s diverse audience. 2018 may mark the inaugural event, but there is no doubt that those that have invested the time and resource have benefitted from doing so. From finalising new and existing orders, to forging new relationships with garden centres, gift stores, boutiques, online and catalogue stores, volume retailers, as well as an international audience, Glee at Spring Fair exhibitors are kick-starting their 2019 in style. But more than this, they have also got a head start on their plans for the main September event, through open dialogue and discussion with both current and potential customer bases.”


One retailer who made Glee at Spring Fair a key part of their pre-season plans was Mike Cook, group services manager at Choice Marketing. He said: “I think Glee at Spring Fair is a great idea. Having access to garden brands just ahead of the spring season provides us with an opportunity to source last minute product ranges, and exciting NPD. The show is great for those brands that want to maximise exposure to both garden and gift buyers ahead of the key sales peak. We’ve definitely seen some great products and are really glad we made the time to visit. It’s been hugely worthwhile.” The garden industry’s leading trade associations – The HTA, GIMA and Gardenex – also enjoyed a busy show, based within the Glee Café at the heart of Glee at Spring Fair. From Buyer Connect meetings, to networking with both new and potential members, all three associations remain a key part of Glee’s overall offering, helping to facilitate dialogue across


all platforms. Speaking to GIMA director Vicky Nuttall at the show, she said she was delighted with the location of the Glee Café and had made some great connections. Glee event director, Matthew Mein said: “We had total belief in our reasons for developing Glee’s second edition so to see these come into fruition, for the benefit of both retailers and suppliers, has been incredible. Finally, our thanks to Spring Fair for allowing Glee to make a home within the exhibition. We’re excited about the future of Glee at Spring Fair and look forward to sharing our development plans with the industry as we head towards the September event.”


Danish pot brand Bergs Potter had a fantastic show.


Anders


Jeppesen says, although it was quieter towards the end of the five- day run, the company had a “really good show”, helped by a great position right by the Glee Café. The company had a lot of interest in its intensely-coloured glazed pots and traditional clay pots, and had a lot of good leads during the show. “Grey has been the most popular in our clay pots, followed by the antique terracotta finish,” says Mr Jeppesen. “We launched our yellow and green glazed pots last year but we still get loads of interest. They are at the premium end, so we are stocked more in garden centres. They know how to sell them and how to display them.”


UK supplier of pots and planters, Woodlodge was overwhelmed by the support of its Marie Curie pots Grey proved a popular colour on stand at Bergs Potter 28 DIY WEEK 9 MARCH 2018


Woodlodge also deemed the show a success. The company received great feedback on the ranges on display from a variety of garden centres, high street DIY stores,


www.diyweek.net


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