NEWS


Screwfix to host digital marketing training courses


Screwfix are partnering with Google Digital Garage to provide free online and in-person digital skills training to help people grow their business, develop their career, learn new skills or grow their confidence online.


Digital Marketing’ session to Screwfix’s head office in Yeovil, Somerset, on Wednesday 18 March.


In the session attendees learn about a range of digital


Google Digital Garage will be bringing its ‘Getting Started with


marketing skills from Search Engine Optimisation (SEO), social media, display, email and content marketing, as well as how to build a marketing plan.


Ronan Harris, Google UK


& Ireland managing director, said: “Having the right digital skills can have a transformative impact on business growth and job creation. We want to show businesses how digital skills can help them to thrive, not just as a place for commerce, but also as a cultural centre piece of the communities that they serve.”


New CEO announced for Inter IKEA Group


Jon Abrahamsson Ring has been announced as the new CEO of Inter IKEA Group. Ring will first become Inter IKEA Group deputy CEO from 1 March, reporting to Torbjörn Lööf, (current CEO), in a handover period. He will start as CEO on 1 September. Torbjörn Lööf joined IKEA in 1989, and he has since held various leadership roles throughout the IKEA business. Before his present position, he led the development of the IKEA offer and the IKEA supply chain as the managing director at IKEA of Sweden AB.


DIY needs more attention in homes, says Draper Tools


More than 430 million DIY jobs currently need attention in Britain’s homes, a new study by leading tool firm Draper Tools has found. The Draper Tools ‘Job Done’ study lookes at the nation’s attitudes to some of life’s essential, but often put off jobs. From everyday home, garden and car maintenance,


right


through to DIY and household repairs, the research polled 2,000 adults with the aim of exploring how Britain gets the job done.


Lack of time and hectic lifestyles are partly to blame for the weighty list of home improvements on the nations to do lists. Giving their houses a lick of paint, putting up shelves and wallpapering are among the tasks they are yet to finish. The Draper Tools research found three quarters agree if a job’s worth doing it’s worth doing well – otherwise it’s simply not worth doing at all. This might explain why 44 per cent have started a task only to leave it half-finished for prolonged period


Mirka unites with abrasive manufacturers


Mirka is joining the new European programme focused on sustainability called SEAM - Sustainable European Abrasive Manufacturers. The initiative is designed to drive forward the industry’s pledge to implement new sustainability measures for the long term.


The objective of the SEAM programme is to support and assist abrasive manufacturers in their aim towards sustainable growth and sustainability improvements, mostly in production and distribution. To be approved onto the programme, Mirka had to meet a series of requirements organised into the three fundamental pillars of sustainability: environment, labour and economy.


“Long-term sustainable development has always been an important www.diyweek.net


– because they realised part-way through they didn’t have the tools for the job.


The study also found 7 in 10 ‘long’ to cross off DIY jobs from their to-do list - including bleeding radiators, repairing fencing and clearing out the shed.


Other long outstanding tasks on the list were building flat pack furniture, fixing squeaky doors and tightening loose screws. Raking up leaves, changing fuses and boarding up the attic also remain incomplete for many of those polled.


It seems that Britain’s busy tradespeople are no better than the rest of the population either, with the average tradesperson having more than double the household repairs and home improvement jobs on their list than the rest of the UK. The research


found that those


who worked in a trade such as construction, plumbing or electrics had on average 18 DIY and maintenance jobs currently on their list to do at home. By comparison the average person had just eight.


and natural part of Mirka’s business,” says Stefan Sjöberg, CEO of Mirka. “We have accomplished a great deal already. Being sustainable is an integral part of our vision: to be the most responsible company in our industry. For us, it has always been clear not to waste financial or material resources – of our own or those of our customers.


“These initiatives and achievements are compiled under ‘Our Clean Commitments’ where we describe the development of our corporate sustainability programme transparently with various KPIs. This goes hand in hand with the new SEAM programme.”


Large, medium and smaller abrasive manufacturers,


suppliers and distributors have joined SEAM


to set a European sustainability standard. It will move the industry towards a balance between environmental efficiency, production performance, and labour safety, all of which are important values that strengthen the positions of European companies globally and improve the life of a community.


Bira offers statement to incoming Chancellor


The British Independent


Retailers Association (Bira) is asking the new Chancellor of the Exchequer to honour pledges made by his predecessor. Bira


is Sunak to


calling upon Rishi retain


plans for


business rates reform, and for the implementation of a digital services tax so that large internet businesses pay more.


Sunak was appointed chief finance minister following Sajid Javid’s resignation amid Boris Johnson’s cabinet reshuffle. Bira’s CEO, Andrew Goodacre, said: “We hope the new Chancellor retains what has been set out in its manifesto, and what it has said about business rates reform, digital service tax and its support of independent retailers on the high street.” The Cabinet reshuffle also saw Alok Sharma take up the role as Secretary of State for Business, Energy and Industrial Strategy (BEIS). He takes over from Andrea Leadsom.


TWITTER TRADE TALK


@Hardwareassoc Looking to bump up your email marketing strategy and start seeing results? Join our highly interactive email marketing workshop for the hardware sector, taking place on 12 March with @gregfrysocial.


@kingfisherplc Today we signed up to sponsor the @RRToolkit. This offers support and free training to businesses in


our supply chain on


#responsible recruitment and labour practices.


@BandQ We’re proud to announce that we’ve committed to the Armed Forces Covenant. The Covenant is a pledge from the nation ensuring that those who serve or have served in the Armed Forces, and their families, are treated fairly.


@diysummit and


Register now to our Store Tour


workshops.


This year you will learn more about digitalisation, salesforce and Amazon!


28 FEBRURY 2020 DIY WEEK 5


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