RANGE REVIEW: CHRISTMAS
created with traditional Christmas decorations. What counts is regular changes to the floor space and shop windows,” emphasised Peter Botz, managing director of Verband Deutscher Garten-Center e.V. (VDG - Association of German Garden Centres).
Many visitors came to Christmas Delights in search of products to liven up their product assortment in a surprising way. Culinary take- away articles offered the trade additional sales potential all year round.
Festive decorations are becoming more sustainable Christmas and seasonal decorations are becoming noticeably more sustainable, both on a small and a large scale: numerous products such as candles, but also artificial snow, ribbons, cards and gift packaging as well as entire festive decorations, e.g. for cities and shopping centres, are being made of environmentally friendly materials and produced in a more resource-saving way. Examples range from paper baubles made of FSC-free paper (e.g. Flatyz) to biodegradable gift ribbons made of 100 per cent cotton (e.g. C.E. Pattberg), a Christmas tree stand made entirely of (Krinner),
and spectacular
recycled plastic light
decorations made of biodegradable sugar cane (Blachere Illumination). This trend is also reflected in terms of style: baubles, pendants, planters or
candlesticks glass feature
floral motifs such as sprays, flowers and leaves or are made of wood, cork, paper,
and recycled
materials. The range of colours is correspondingly natural: mint green, bottle green or even fern green, for example, are in fashion. Brown is also growing in popularity - hazelnut brown, coffee bean or beige, and the Christmas classic red in fuchsia or bordeaux are all the rage. While ‘Classic Blue’ never goes out of style anyway. It is all a
matter of elegant staging. Velvet, in combination with fresh flowers and plants, adds a refined and cosy touch to winter decorations. The festive character of the traditional Christmas celebration is additionally accentuated by exquisite chocolates in decorative shapes, flavoured coffee beans or exclusive liqueurs along with culinary delicacies for tree decorations such as tartlets, pretzels or even Camembert.
Looking into the future of retail “Frankfurt’s consumer goods fairs are the most important platforms for our sectors. We as an association, together with Messe Frankfurt, are strategic partners for the retail trade in order to highlight new opportunities
in these times of
change,” says Thomas Grothkopp, CEO of Handelsverband Wohnen und Büro (German retail association for home and office furniture). According to the findings of a survey conducted by the Institute for Retail Research (IFH), it can be seen that customers nowadays are increasingly seeking information online and buying offline. They want competent consulting, experiences,
and
emotional additional
service. This is only available in the retail sector. Christmasworld, Paperworld, and Creativeworld, for example, show what future- oriented models can look like in the concept areas ‘Retail BLVD’, ‘Future Office,’ and ‘Future Learning’ along with ‘Urban Art Lab: Education’. This further education offer and the exhibitors’ innovations attract top visitors from all over the world to Frankfurt: in addition to Germany, the most popular visitor nations include Italy, the Netherlands, Great Britain, the USA, France and Russia. “Above all else, the good mood among retailers and the high level of internationality and visitor quality make us optimistic for the new business year,” sums up Dr Rüdiger Kress, owner of Artebene. And it
is not just the internationality that is impressive but also the visitor structure: 76 per cent are from top management.
The fact that the trade views Christmasworld, Paperworld, and Creativeworld as one of its main contact and order platforms is also confirmed by the visitor survey conducted by Messe Frankfurt. The satisfaction levels remain at a very high level and are currently at 96 per cent.
Boris Hedde, managing director of IFH, sums up as follows: “With the Retail BLVD, Messe Frankfurt is making it clear that it is an industry insider and an expert for the retail sector. Working together, we offer initial ideas and approaches
solutions for owner-managed businesses. This sensitises the key target group to the challenges of tomorrow.”
Sustainable, elegant, and familial in the new business season The desire in society for greater sustainability plays a major role across all three fairs. Natural materials, recycled products or
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a reference to resource-saving production are everywhere to be found in the exhibition halls. At the same time, end users want high-quality materials with a high- quality finish. In combination with dark shades of blue and green as well as enhancements with gold accents, this trend lends an elegant touch to products and displays. Also very popular
appreciation, expressed
is personal through
to
gifts that have been designed individually. Generally, the themes of giving and celebrating in connection with family sociability play a major role. Enjoying together, celebrating parties, and sharing special moments are becoming increasingly important as a counterbalance to the digital world. The consumer goods fairs will again take place next year around the last Saturday in January.
Christmasworld: 29 January - 2 February 2021
Paperworld and Creativeworld: 30 January - 2 February 2021
28 FEBRUARY 2020 DIY WEEK 13
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