RANGE REVIEW: CHRISTMAS
The Frankfurt
consumer goods fairs – Christmasworld, Paperworld, and Creativeworld – have started the new business season with relevant industry topics. Over 3,000 exhibitors from 74 countries presented their new products for decoration, festive décor, paper, office supplies, and stationery, as well as hobbies, crafts and artists’ requisites to the national and international trade.
T
he three leading international trade fairs attracted around 84,000 visitors from 163 countries to the
Frankfurt exhibition grounds with numerous innovations, unusual product
presentations, and reflects a
future-oriented complementary programme. The slight decline in visitor numbers
the
on-going consolidation tendencies on the retail side, but is above all due to the time overlap with the Chinese New Year.
“In addition to the sector-specific
future topics, it is the high level of internationality and the outstanding visitor quality that make the trade fair trio an indispensable platform for industry and trade. Our trade fairs bring the global players in the sectors together under one roof - in the digital age, this personal contact is the key to success for the entire consumer goods sector,”says Detlef Braun, member of the management board of Messe Frankfurt.
New ideas and suggestions for the over-the-counter retail sector
The trade fair trio’s complementary conference programme picked up on the social megatrends of urbanisation, new work, and individualisation, and positioned itself as a valuable source of inspiration with practical and feasible ideas.
offered an abundance of valuable business
The Christmasworld programme ideas
and inspiration
for the ‘Point of Sale’, which is increasingly becoming the ‘Point
12 DIY WEEK 28 FEBRUARY 2020 TRADE FAIR
of Emotions’. In 2020, it picked up above all on the social megatrend of urbanisation, and positioned itself as a valuable source of inspiration with practical and workable ideas. The Christmasworld Trends 20/21 impressively showcased the new products, colours and materials for the coming season.
TRIO MAKES FOR AN OPTIMISTIC OUTLOOK
The central theme identified by the
bora.herke.palmisano style agency was ‘family matters’, based entirely on a responsible sense of togetherness, and the desire for a more attentive and environmentally conscious lifestyle. In the three style worlds ‘green ritual’, ‘silken party’ and ‘happy get-together’ it
became particularly clear that the classic Christmas bauble is evolving into a ‘year-round bauble’, and can therefore be decorated all year round. This trend was confirmed by numerous exhibitors with extraordinary bauble creations for weddings, spring and Easter, or sociable evenings. In the Decoration Unlimited - Dark Ocean area, trade buyers learned how storytelling and elements of surprise can entice shoppers to buy. Designer duo Rudi Tuinman and Pascal Koeleman, from 2dezign, transported visitors away to a deep blue, elegant world of experience, which interpreted the trendy ‘Classic Blue’ Pantone colour in a Christmassy way. They also presented tips for a conceptual implementation.
“Christmasworld has demonstrated once again how to surprise, fascinate, and ultimately convince consumers in the retail trade.
Dark Ocean, above all,
offered great ideas for wow effects. Eighty per cent of them can also be
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