RETAILING


BHETA CONTINUES TO OFFER MORE FOR ITS MEMBERS


BHETA (The British Home Enhancement Trade Association) has furthered its responsible knife retailing campaign through first meeting with trading standards, seen three new members sign up, extended sales training opportunities and is looking forward to its next forum event in March.


items have met with the Trading Standards Institute to share knowledge and discuss best practice moving forward.


M explained The meeting which included


BHETA’s marketing manager Steve Richardson, who is also liaising with Scotland Yard on the matter, and Leon Livermore, CEO of Trading Standards explored a number of avenues related to product design and development, retail fixtures and point of sale including the use of Challenge 25; and methodologies for monitoring and testing. “This was


a first meeting,” Steve, “but we


established a lot of common ground in terms of furthering the legitimate purchasing interests of consumers and the legitimate trading interests of retailers and suppliers.


“The draft for the new


Offensive Weapons Act is still under consideration by the new Government following last year’s consultation period, so it is vital that all parties use this time to ensure they are doing everything possible to address the very complex issues of knife crime, while protecting responsible Commercial activity and the interests of legitimate consumers. We will be meeting again to take discussions further.” Chief among the many queries arising from the OWA consultation period was the revised definition of ‘bladed item’ in the context of the act. In the latest draft, for examples, products such as cutlery, scissors and garden secateurs were included.


Knife retailing taskforce The BHETA responsible knife retailing taskforce includes leading brands such as John Lewis,


www.diyweek.net embers of


BHETA’s taskforce created to address the issues around the responsible retail of bladed


Sainsbury’s, Asda, Lakeland, Dunelm, Steamer Trading, T K Maxx, Elys of Wimbledon, Harts of Stur, Taylor’s Eye Witness, Amefa, Fiskars, Meyer, Haus, Burton McCall, Kuhn Rikon, Rayware and Robert Welch.


New members Two new housewares members and one DIY / home improvement supplier have joined BHETA. Wolverhampton-based Data Housewares manufactures


quality fine bone china tableware and crockery.


and direct to architects, developers and house builders.


Second sales training day as first is oversubscribed


The British Home Enhancement Trade Association


(BHETA) is high Stylish, elegant,


strong and incredibly durable, its ceramic tableware includes mugs, tea pots and milk jugs, both decorated and white, as well as a selection of other whitewares. ESA Sales Limited was formed in 2017 with the vision of providing a bespoke service, assisting brands with entry into UK retail channels. With over 30 years of senior sales experience, founder Chris Hoyle could see an opportunity to implement a methodology including account based operations in order to cement relationships with


buyers, a complementary portfolio to maximise the strength of the offering to retail partners; and activity in all UK routes to market, supported by JIT logistics. Brands


include Tatay, Platters,


Salter and Homedics. Based in Sheffield, Home Décor GB Limited is one of Europe’s leading suppliers of contemporary bedroom furniture and quality kitchens. It supplies products around the world into DIY, construction, new-build and online markets. From its factories in the UK, it manufactures over a quarter of a million doors each year and supplies hardware to other manufacturers. The company also designs, manufactures and installs bespoke, handmade kitchens, sold through our network of showrooms


offering members a second one- day ‘Improving Your Sales Success’ course on Tuesday 28th April at Federation House, after the first course at the end of January was oversubscribed. The course is Institute


of Sales Management


and CPD accredited and attendees received a course manual and supporting materials, as well as unlimited email and telephone support after the event. Delegates will again enjoy a 34% discount on provider, Management Training and Development’s standard rates. MTD Training Group is BHETA’s training provider of choice, having trained 250,000 staff from 9,000 companies in over 25 countries. Feedback from delegates on the first BHETA course included “Excellent content, great delivery.


Ideal for


anyone new to sales or that has been involved for years.” Topics covered included listening skills, objection handling, establishing and building contact, emotional intelligence and consultative selling. BHETA provides a regular series of member courses and more information can be found on the BHETA website or by contacting Zara Miah, Member Services Co-ordinator on zm@bheta.co.uk or call 0121 237 1130.


Leekes to headline BHETA forum BHETA’s next retailer networking forum takes place on 25th March and will feature Amanda Reed, Leekes’ Buying Controller. Reed will be bringing BHETA members up to speed on recent changes at the out of town department store group, which offers housewares alongside garden and DIY products. She will


outline all Leekes’ latest projects and how suppliers can support future developments and further establish trading relationships.


Founded in 1897, and now one of the UK’s leading independent retailers, Leekes has six stores and many of its product offers are exclusive to the brand. In 2009 it bought Coles to add stores in the West Midlands to its heartland in Wales and Wiltshire. Delegates at the forum will also hear from the CBI’s Ben Delaney, who will present a general economic update post-Brexit, and from Emily Stella and Amy Higginbotham, both analysts at Global Data, who will be discussing the latest statistics from the home improvement market and outlining the reports which Global Data can supply to BHETA members. The fourth speaker will be John Pierce, the CEO of the Made In Britain Campaign, which supports and promotes British manufacturing, enabling buyers and consumers at home and abroad to identify British- made products. Pierce will be talking about how Made In Britain can help small and medium-sized British manufacturers. BHETA’s chief operating


officer, Will Jones commented, “Leekes is very much an up and coming retail brand and offers many opportunities for BHETA members


across all categories.


This forum will provide BHETA members with a unique insight into the opportunities for trading relationships going forward.”


For more information about BHETA, BHETA lobbying and the BHETA responsible knife retailing campaign and BHETA lobbying, contact the Member Services Team on 0121 237 1130 or visit the BHETA website: www.bheta.co.uk


28 FEBRUARY 2020 DIY WEEK 11


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