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SUPPLIE


ER NEWS


ENHANCES ZEST 4 LEISU


DIGIT


The timber supplier is opening a new photog studio at its Saltney site, which will benefit g centres nationwide and enable the compan increase its focus on trade customers


tionwide, a


ADVERTISEMEN


NT FEATURE A


TAL INITIAT ATIVE the garden i industry ny to


ocus of


garden g raphic


n marketing support f or garden


URE The urban customer under the focus


Z The pp


est t has


4


sai


round to product


company has


new stud be


used


animated assembly videos garden centr


o’ style animations that work in conjunction with pack instr


produced 50 videos includi product lifestyle pieces an To


den oducts. pr Thanks to this new facility y, Zest


4 Leisur e has said it will also be able to supply a variety of digital product images in lifestyle settings with models (and the occasional dog) and this new range of images will also featur


p


d year dio will id the Leisure


L i


produce -


own websites. es can embed in


nto their s which and


nd ‘How ing short already


timber gar to make it easier to build Zest’s uctions


a compr approach will mea


h ill


product shots avai can supply a diver


ehensive d


rse range of high ilable so that we digital library of an that we have


th t h


quality marketing materials to our customers at no cost “New images and


st to them.


be used on social media platforms to


awarene ss of get consum


tar a focus improvement ovement, the


in new and impr The company h


to of


support materials including merchandising and marketing e on a variety of


g point


of sale (PoS), customer br ochures, modular mer


Commenting on the new support package. e’s enhanced marketing


4 Leisur boards. These will form part of Zest chandisers and header


‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s managing director said: “This new


www.diyweek.nett w www.diyweek.net


videos and studio series of strategic in by Zest in 2018 and


d videos will also mers


and


brand in order to boost sales.” With


on d 2019. ov


centres, an fer a wider ch


Mr Mor nationwide.


for Zest 4 Leisur for successfully in place to build a s investments have g


help us achieve tha service and these


oved d gan con


an impr enabling the com partnership with P& d a


has also invested ved warehousing hoice for garden ne l


delivery service fer


ncluded: “These e been


put


aim is to be a su delivering quality products with exc


mpany to of &O Ferrymasters, w ogistics


in


solid foundation ntegrated services e customers. Our upplier of choice, y timber gar


at goal.” e new animated


nvestments made ar e the latest in a


raise


the Zes t 4 Leisure b


continuous


Th d


The garden and


d balcony season 2019


is in the hot phase and that means to take a look at the current


it’s time and coming trends for the ‘summer living room’. The spoga+gafa, the world’s largest garden fair for a trade public is taking place from 1 to 3 September in Cologne and trends of the


the green specialised trade’


desires. This year ’ s focus is lying on products for the balcony and terraces in the cities.


Spoga+gafa pr esents an foffering for the designing of the gar den as trend themes


a living space and the of the industry that leaves almost ed: om tables, to ough to the cool


nothing to be desir especially pr Fr


the clothes horse, thr box with integrated sound system, oducts elated to the


r


theme city gardening e placing ar the emphasis on multifunctionality Product worlds for trade themes like


y..


outdoor kitchens, garden furniture trends, fertilisers & plants, battery sibilities of


products and the pos dening will once again be


smart gar vividly demonstrated and further


investments will cellent customer den


expanded upon. International oduct shows


lectures and active pr will accompany the theme on all .


three days of the trade fair


For further information visit www


w.spogagafa.com 19 JULY 2019 DIY WEEK 9


Th


will present lifestyle green industry and everything s heart


is th in ca cu ca th b


The section


tion gard


den creation & care ti


s once again going to be exciting for he garden centr es and DIY stores e the trade audience


n 2019. Her an find solutions of how the den e,


ustomer’s desire for a smart gar


e presenting themes on pr component w ca


o r P p


exam la tr th


an be implemented. Furthermor he international exhibitors will oject ion


watering, automated gr are as well as the implementation f esistant plants. Beside that the POS Green olutio S


omponents such as vacat een space


pure inspiration. W xamples of implementation for arge surfaces and the specialised rade, they offer r eal added value in he end consumer communication.


n Islands offer ith concrete


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