The timber supplier is opening a new photog studio at its Saltney site, which will benefit g centres nationwide and enable the compan increase its focus on trade customers

tionwide, a



TAL INITIAT ATIVE the garden i industry ny to

ocus of

garden g raphic

n marketing support f or garden

URE The urban customer under the focus

Z The pp

est t has



round to product

company has

new stud be


animated assembly videos garden centr

o’ style animations that work in conjunction with pack instr

produced 50 videos includi product lifestyle pieces an To

den oducts. pr Thanks to this new facility y, Zest

4 Leisur e has said it will also be able to supply a variety of digital product images in lifestyle settings with models (and the occasional dog) and this new range of images will also featur


d year dio will id the Leisure

L i

produce -

own websites. es can embed in

nto their s which and

nd ‘How ing short already

timber gar to make it easier to build Zest’s uctions

a compr approach will mea

h ill

product shots avai can supply a diver

ehensive d

rse range of high ilable so that we digital library of an that we have

th t h

quality marketing materials to our customers at no cost “New images and

st to them.

be used on social media platforms to

awarene ss of get consum

tar a focus improvement ovement, the

in new and impr The company h

to of

support materials including merchandising and marketing e on a variety of

g point

of sale (PoS), customer br ochures, modular mer

Commenting on the new support package. e’s enhanced marketing

4 Leisur boards. These will form part of Zest chandisers and header

‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s managing director said: “This new

www.diyweek.nett w

videos and studio series of strategic in by Zest in 2018 and

d videos will also mers


brand in order to boost sales.” With

on d 2019. ov

centres, an fer a wider ch

Mr Mor nationwide.

for Zest 4 Leisur for successfully in place to build a s investments have g

help us achieve tha service and these

oved d gan con

an impr enabling the com partnership with P& d a

has also invested ved warehousing hoice for garden ne l

delivery service fer

ncluded: “These e been


aim is to be a su delivering quality products with exc

mpany to of &O Ferrymasters, w ogistics


solid foundation ntegrated services e customers. Our upplier of choice, y timber gar

at goal.” e new animated

nvestments made ar e the latest in a


the Zes t 4 Leisure b


Th d

The garden and

d balcony season 2019

is in the hot phase and that means to take a look at the current

it’s time and coming trends for the ‘summer living room’. The spoga+gafa, the world’s largest garden fair for a trade public is taking place from 1 to 3 September in Cologne and trends of the

the green specialised trade’

desires. This year ’ s focus is lying on products for the balcony and terraces in the cities.

Spoga+gafa pr esents an foffering for the designing of the gar den as trend themes

a living space and the of the industry that leaves almost ed: om tables, to ough to the cool

nothing to be desir especially pr Fr

the clothes horse, thr box with integrated sound system, oducts elated to the


theme city gardening e placing ar the emphasis on multifunctionality Product worlds for trade themes like


outdoor kitchens, garden furniture trends, fertilisers & plants, battery sibilities of

products and the pos dening will once again be

smart gar vividly demonstrated and further

investments will cellent customer den

expanded upon. International oduct shows

lectures and active pr will accompany the theme on all .

three days of the trade fair

For further information visit www 19 JULY 2019 DIY WEEK 9


will present lifestyle green industry and everything s heart

is th in ca cu ca th b

The section

tion gard

den creation & care ti

s once again going to be exciting for he garden centr es and DIY stores e the trade audience

n 2019. Her an find solutions of how the den e,

ustomer’s desire for a smart gar

e presenting themes on pr component w ca

o r P p

exam la tr th

an be implemented. Furthermor he international exhibitors will oject ion

watering, automated gr are as well as the implementation f esistant plants. Beside that the POS Green olutio S

omponents such as vacat een space

pure inspiration. W xamples of implementation for arge surfaces and the specialised rade, they offer r eal added value in he end consumer communication.

n Islands offer ith concrete

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