SUPPLIE
ER NEWS
ENHANCES ZEST 4 LEISU
DIGIT
The timber supplier is opening a new photog studio at its Saltney site, which will benefit g centres nationwide and enable the compan increase its focus on trade customers
tionwide, a
ADVERTISEMEN
NT FEATURE A
TAL INITIAT ATIVE the garden i industry ny to
ocus of
garden g raphic
n marketing support f or garden
URE The urban customer under the focus
Z The pp
est t has
4
sai
round to product
company has
new stud be
used
animated assembly videos garden centr
o’ style animations that work in conjunction with pack instr
produced 50 videos includi product lifestyle pieces an To
den oducts. pr Thanks to this new facility y, Zest
4 Leisur e has said it will also be able to supply a variety of digital product images in lifestyle settings with models (and the occasional dog) and this new range of images will also featur
p
d year dio will id the Leisure
L i
produce -
own websites. es can embed in
nto their s which and
nd ‘How ing short already
timber gar to make it easier to build Zest’s uctions
a compr approach will mea
h ill
product shots avai can supply a diver
ehensive d
rse range of high ilable so that we digital library of an that we have
th t h
quality marketing materials to our customers at no cost “New images and
st to them.
be used on social media platforms to
awarene ss of get consum
tar a focus improvement ovement, the
in new and impr The company h
to of
support materials including merchandising and marketing e on a variety of
g point
of sale (PoS), customer br ochures, modular mer
Commenting on the new support package. e’s enhanced marketing
4 Leisur boards. These will form part of Zest chandisers and header
‘How To’ videos and new studio, Steve Morgan, Zest 4 Leisure’s managing director said: “This new
www.diyweek.nett w
www.diyweek.net
videos and studio series of strategic in by Zest in 2018 and
d videos will also mers
and
brand in order to boost sales.” With
on d 2019. ov
centres, an fer a wider ch
Mr Mor nationwide.
for Zest 4 Leisur for successfully in place to build a s investments have g
help us achieve tha service and these
oved d gan con
an impr enabling the com partnership with P& d a
has also invested ved warehousing hoice for garden ne l
delivery service fer
ncluded: “These e been
put
aim is to be a su delivering quality products with exc
mpany to of &O Ferrymasters, w ogistics
in
solid foundation ntegrated services e customers. Our upplier of choice, y timber gar
at goal.” e new animated
nvestments made ar e the latest in a
raise
the Zes t 4 Leisure b
continuous
Th d
The garden and
d balcony season 2019
is in the hot phase and that means to take a look at the current
it’s time and coming trends for the ‘summer living room’. The spoga+gafa, the world’s largest garden fair for a trade public is taking place from 1 to 3 September in Cologne and trends of the
the green specialised trade’
desires. This year ’ s focus is lying on products for the balcony and terraces in the cities.
Spoga+gafa pr esents an foffering for the designing of the gar den as trend themes
a living space and the of the industry that leaves almost ed: om tables, to ough to the cool
nothing to be desir especially pr Fr
the clothes horse, thr box with integrated sound system, oducts elated to the
r
theme city gardening e placing ar the emphasis on multifunctionality Product worlds for trade themes like
y..
outdoor kitchens, garden furniture trends, fertilisers & plants, battery sibilities of
products and the pos dening will once again be
smart gar vividly demonstrated and further
investments will cellent customer den
expanded upon. International oduct shows
lectures and active pr will accompany the theme on all .
three days of the trade fair
For further information visit www
w.spogagafa.com 19 JULY 2019 DIY WEEK 9
Th
will present lifestyle green industry and everything s heart
is th in ca cu ca th b
The section
tion gard
den creation & care ti
s once again going to be exciting for he garden centr es and DIY stores e the trade audience
n 2019. Her an find solutions of how the den e,
ustomer’s desire for a smart gar
e presenting themes on pr component w ca
o r P p
exam la tr th
an be implemented. Furthermor he international exhibitors will oject ion
watering, automated gr are as well as the implementation f esistant plants. Beside that the POS Green olutio S
omponents such as vacat een space
pure inspiration. W xamples of implementation for arge surfaces and the specialised rade, they offer r eal added value in he end consumer communication.
n Islands offer ith concrete
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