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that the ownership structure gives the business a long-term orientation. “We devise 10-year business budgets, which is very rare. We’ve yearly budgets and short-term plans of course.” These long-range business forecasts saw Sarten increase its turnover from 100 million euros in 2010 to 400 million euros a decade later. It generated nearly 710 million euros in net sales in 2022. “We’ve grown 9% on average every year in the last 10 years in terms of revenue,” Saribekir says, noting that “we feel this is a healthy growth”. There’s something to be said about diversifying the company’s customer base, as he highlights that “less than 5% of our turnover internationally comes from our biggest customer”.
None of this would be possible without providing good-quality and environmentally-friendly products, with fast and affordable services. “We’re strong in the market because we’ve good quality cans, and quality is non-negotiable, good service and good prices. This is the perfect match,” he adds. Sarten’s success rests on a strong foundation that supports its business strategy by
putting its customers first. “We aim to make our customers very happy with our quality, our service, our prices, and our delivery time. This is the first pillar of our business model,” says Saribekir. Important to Sarten’s growth
journey, he points out, was joining forces with Mitsui & Co. in 2015 when the company sold a 15% stake to the Japanese partner. Sarten holds this two-partner structure to this day. “The partnership continues in a great harmony. Both sides respect and value each other’s experiences, and these help Sarten to grow business worldwide.”
‘Some 13% of three-piece tinplate aerosol cans’ globally made by Sarten Citing the 2023 annual report by the European Aerosol Federation (FEA), Saribekir highlights that the company covers “around 13% of the tree-piece tinplate aerosol can market worldwide”. Some 7 billion tinplate aerosols (and 8 billion aluminium) were sold globally last year, with Sarten producing 850 million tinplate aerosol cans, according to him. “With new investments and pending orders,
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truck reaches any European town in three, four days. When it comes to container shipments, we can reach any port within two weeks.
Today one
we’ll make over 1 billion tinplate aerosols this year across our four aerosol factories.” With two of the aerosol facilities overseas – in the Netherlands and Russia – he goes on to explain that Sarten had to scale down production in Roosendaal in the southern Netherlands following Russia’s invasion of Ukraine. In two years, however, it plans to ramp up production with a third line once the factory returns to full capacity. It was opened in 2017, as he puts it, “to get closer to our European customers”. Straddling Europe and Asia, the
packaging industry in Turkey is very strong, says Saribekir, adding that the country’s geographical position allows for speedy and efficient delivery across the continents. Exports account for around 33% of Sarten’s sales, mainly to Europe, Middle East, and Africa (EMEA) and Commonwealth of Independent States (CIS), made up of former Soviet republics. “Today one truck reaches any European town in three, four days. When it comes to container shipments, we can reach
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