COMPANY FOCUS: GLOBAL LANDSCAPING
Below: New carboardless
packaging consists of corners made with recycled plastic.
in favour of minimalist recycled - and fully recyclable - plastic corner protectors, with each slab clearly marked for traceability. “The packaging really enhances the premium quality of our products,” says Sharpe. “It shows off the craftsmanship, but it’s also far more practical.”
He adds that the changes, which have been well received by customers, were driven by the real-world challenges faced by those customers. “We wanted to make life a little easier for our distributors and merchants, so, as well as looking good, it makes our products so much easier to handle and trace, rather than when they are wrapped in torn, often soggy cardboard, which often makes it hard to identify products and creates unnecessary waste on site.
By contrast, the new system has proved more durable, easier to handle and reduces clean-up time for installers.
Delivering confidence A key part of the Global Landscaping identity is its emphasis on vertical integration, something Sharpe believes sets the business apart.
“We control the process end-to-end, and we’re very proud of that. It goes from sourcing in India through to fabrication, packaging, freight and UK warehousing,” he explains. “That ownership of the process gives our customers real confidence, because we’re not relying on multiple third parties.” This integrated model underpins the company’s brand promise: ‘Confidence from source to customer’.
“It’s not just a strapline,” Sharpe adds. “It reflects how we operate every day and the consistency we’re able to deliver.” For the company’s merchant partners, the
structure brings greater clarity and stronger support. “We’ve created a much more recognisable family of ranges,” says Sharpe. “Each one has a clear purpose and consistent branding, which makes it easier for them to sell and position against competitors.” Streamlining isn’t just a good thing for merchants, of course; installers and end customers will also benefit from a more streamlined experience.
“When everything sits under one brand, it becomes much easier to understand the full offer,” he explains. “Customers can confidently choose across categories, knowing the quality and standards are consistent.” The rebrand follows a year or so after the company introduced an innovative new packaging solution across its porcelain ranges. The new design eliminates cardboard
“It’s a small change that makes a big difference day-to-day,” Sharpe says. “And this looks much more professional and tidier for the installer when they are carrying out work for a client.”
With the transition to Global Landscaping rolling out in phases, Sharpe is confident the new structure will support the group’s aims for long-term expansion.
“We’ve designed this so we can grow without creating the same complexity again,” he says. “Some brands will remain standalone where they have strong equity, while others will integrate seamlessly.
“For us, this is about making it easier to do business with us,” Sharpe concludes. “If our customers feel confident from the moment they choose a product to the moment it’s installed then we’ve done our job.” BMJ
May 2026
www.buildersmerchantsjournal.net
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