tually COMPANY FOCUS: GLOBAL LANDSCAPING
LANDSCAPING BRAND REVAMP GOES GLOBAL
Same company, same products, but a new refreshed, more relevant branding. Fiona Russell Horne looks at how Global Stone has redeveloped its public face.
L 20
andscaping (verb): the art or process of modifying, designing, and improving an area of land to enhance its aesthetics and functionality. Landscaping (noun): features that have been added to a space to enhance its aesthetics and functionality. Global Landscaping is the new umbrella brand unveiled last month by paving and landscaping materials supplier Global Stone, to simplify its brand and strengthen customer confidence.
The new name is designed to unify Global’s entire product portfolio and deliver clearer, more consistent messaging to the market. It follows a strategic review of the company’s brand architecture.
“We were operating under many different guises,” explains managing director Nick Sharpe. “When we spoke to customers, it became clear that this created some confusion. We needed a structure that was clearer, more logical, and easier to navigate.”
Under the new model, all product categories, from natural stone, porcelain and decking to accessories, will sit within the Global Landscaping brand ecosystem. The company’s established merchant brand, Digby Stone, will remain independent alongside the new structure.
Sharpe says the new branding is more than window dressing, it’s a shift that will position the company for further long term growth. “Our new business architecture gives a clear, consistent and logical structure to our ranges,” he says. “That not only helps our customers today, but also supports future growth for both us and our partners.”
By consolidating multiple sub-brands into one, the business aims to eliminate duplication across product categories and marketing, streamline catalogues, pricing and logistics, and focus marketing investment behind a single, stronger proposition.
“This is about futureproofing the business,” Sharpe adds. “Operating under one confident brand removes complexity and allows us to focus our investment where it really matters.” It will also allow for easier expansion of the company’s reach into other product areas that still sit within landscaping as a sector, but are not actually ‘stone’.
www.buildersmerchantsjournal.net May 2026
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