BATHROOMS
LOVE ALL
Bathrooms to Love, a leading brand from Bolton-based supplier PJH, spoke to BMJ about the launch of its new bathroom products for the season.
F
or our stockists to keep abreast of trends, we must be always developing and creating innovative, on-trend ranges,” says Kim Cooper, head of marketing & product at Bathrooms to Love by PJH, one of the UK’s largest KBB distributors. Every six months, Bathrooms to Love has a seasonal launch of new bathroom products. The Spring collection sees the introduction of a host of new products across its bathroom furniture, sanitaryware, showering, brassware, heating and accessory categories.
The natural look
When creating the new product ranges, Bathrooms to Love was influenced by biophilic interior design, bringing elements of the natural world into the bathroom. The new products incorporate natural looking colours, textures and organic shapes to achieve the natural look. “Furniture is a key category for the bathroom industry right now, as designs and styles are changing constantly. With bathroom furniture so popular now, we have a number of unique designs to add to this category, including three new wall-hung modular ranges, ‘Natural’, ‘Align’ & ‘Contrast’ as well as a new Matt Olive Green colourway within our ‘Statement’ furniture range. Furniture design is constantly evolving so we’ve created our new ranges with beautiful combinations of contrasting colours, textures and finish – and of course plenty of flexible storage space inside,” says Cooper. “‘Contrast’ boasts a stunning mix of black glass with matt black, and an oak-effect with matt cotton, topped off with a coordinating resin or white ceramic basin. ‘Align’, meanwhile features a soft fluted textured finish with a unique wrap-around drawer box
design, and is presented in three matt pastel shades, Mineral Grey, Willow Green & Cotton. The ‘Natural’ range homes in on the trend for bringing the natural environment indoors, with two marble-effect designs, a White Marble and a Grey Marble, with countertop shelf and drawered storage unit, topped off with a vessel basin for the ultimate contemporary look,” she adds.
Personalisation is key Personalisation is key, as Cooper says “Offering a good choice of finishes and colours, as well as coordinating bathroom products is important, such as matching brushed brass furniture handles with brushed brass brassware and showering.” Bathrooms to Love has created products which can be combined to add a sense of personalisation. “Three new washbowls in marble and stone-effect finishes join our ceramic washbowl range – perfect for teaming up with modular furniture. We’ve also launched a one-piece resin vanity basin which can be combined with many of our fitted bathroom furniture ranges. With the use of more metallic colours and finishes in bathroom design, we’re pleased to launch some additional new brushed brass and matt black options to our brassware, showers and radiator categories, including traditional styles. And our ‘RefleXion’ showering category welcomes new and improved ultra slim slate grey and deluxe shower trays,” Cooper adds. The new collection is presented with a package of stockist benefits, from online ordering and next day delivery to marketing collateral, point-of-sale support and great display terms. “It’s not just about supplying high quality, on-trend bathroom products,
May 2023
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it’s about the whole package of service and delivery. Being exclusive to PJH, one of the UK’s largest distributors, the Bathrooms to Love brand is supported with a ‘First Choice’ service package,” says Cooper. The First Choice service package includes: • Online ordering, product information and account management via the PJH Partners Portal™
website
• Next day delivery service to 91% of postcodes • Huge stockholding across 355,000 sq. ft. of hi-tech warehousing • Highly competitive pricing • Live order tracking • Home delivery option for the end-customer • Dedicated customer support contact centre Cooper adds: “Of course, we also combine bathroom research with ongoing feedback from our stockists, which helps shape our product range.
“Showroom support continues with access to refreshed branded point-of-sale material, great new display deals, a new 340-page consumer brochure, and of course the recently launched Bathrooms to Love BOND. This provides online price protection for ‘Bricks & Mortar’ stockists by preventing Bathrooms to Love products from being sold like-for-like via e-commerce websites. This is via the use of PJH’s ‘Your Label’ solution which enables e-commerce retailers to sell the bathroom collection under their own brand label.”
Looking ahead
Looking ahead, Bathrooms to Love will continue to invest and develop the brand. Coper says: “All the investment and resources share a common goal of aiming to help make our customers’ businesses a success. Ongoing customer feedback and research all contribute to the brand’s changing dynamics, and we continue to work in partnership with our stockists to drive the Bathrooms to Love brand forwards. Our continuous feedback system enables us to listen to stockist comments and evaluate how we can work together to make things even better.” BMJ
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