SUPPLIER FOCUS: NAYLOR
retaining walls, concrete fence posts and palisade garden fences and gates. Naylor Specialist Plastics made ventilation ducting, ventilation fans and other specialist plastic products.
Last year, the company restructured into two - under common ownership but independent from each other in structure - Naylor Drainage, a focused plastic pipe business, and Naylor Industries, a more diverse group of concrete, plastic extrusion and technical construction product businesses.
“It’s been an interesting journey, says Edward Naylor, chief executive, “We have gradually managed our way out of clay and gradually managed our way into other products.”
In March 2024 the drainage side completely separated from the rest of the group, managing director Richard Edwards continues. “We now trade as Naylor rather than Naylor Drainage as, although drainage is a big part of our market, it’s not the only growth area. We didn’t want to be labelled as simply a drainage company when we are also trying to sell our power cable products to power companies. The last thing they want anything to do with is water.”
The rebrand has a cleaner, more modern approach, and there is a clear plan going forward to maintain market share in established markets as well as achieving growth through product launches into new market sectors. Edwards says: “We changed the brand to a more modern font, a cleaner look and restructured so that 9.1% of the shares are employee share options. This means that everyone who works here has some skin in the game.” Naylor as a business now has its own dedicated senior management team, all
based at Cawthorne outside Barnsley. The business sits in what Edwards calls good areas of the market. “We focus on areas that have a future. By sector the biggest one is, of course drain. Global warming and climate change is quite good for us: the more intense the rainfall, the more frequent the weather events the bigger the pipes you will need.”
Ducting, cable ducting is also a great growth area for the company, Edwards explains. “The push from successive governments away from gas and diesel towards one source of energy – electricity is driving growth in this area. There isn’t enough electricity, and there isn’t enough connectivity to distribute it. Therefore cable ducting is a vital. Sewer markets too, are ripe for growth as the water companies simple haven’t done what they should, have done, and the investment into infrastructure works needs to be done. Plus, increasing rainfall is going to mean better, bigger sewer systems as
the existing ones just can’t cope. Stormwater management is another growth area for us.” Cawthorne, the company’s largest site at over 50acres, has 10 extrusion lines, with another one coming on stream in Spring 2025, and seven injection moulding machines, to make the new attenuation crates and access boxes. A new £2m state-of-the-art extrusion line in Scotland has also come on stream. “Not only are we manufacturing in Scotland, but we are stocking product there in depth,” Naylor says.
The investments will be fuelling the company’s growth plan into the four main sectors for Naylor - drain, sewer, duct and sewer, and the new branding and marketing campaigns reflect this.
Edwards adds: “We have spent a lot of money – upwards of £10m - on new buildings, new lines, and new products. Now we are looking to this year, 2025, to see the return on that investment.” BMJ
Edward Naylor, CEO, gives Dame Hilary Chapman DBE, the Lord- Lieutenant of South Yorkshire, Councillor Sir Steve Houghton CBE, Leader of Barnsley Metropolitan Borough Council, and John Newcomb, CEO of the BMF a tour of the redeveloped manufacturing site.
March 2025
www.buildersmerchantsjournal.net
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