LANDSCAPING T
alasey is set to launch a new Partner Programme this summer, and it states that it will continue to have a merchant-only supply policy. “Let’s be very clear about one thing: We have no interest in selling our products through any channels other than directly to or through our merchants’ customers,” says Talasey’s business development manager, Becky Bryan.
“We have no interest in setting up websites where landscapers and contractors can buy direct, and we have no intention of having nod-and-wink relationships with contractors who are currently members of our Designer & Installer Network.
“But what we have done is looked at our Designer & Installer Network and thought how we could do this better by bringing merchants into the equation.”
Currently, Talasey’s network is a select group of independent professionals who we have partnered with to deliver installations of its ranges.
“There are no associated fees, and we work closely with members and their preferred merchants,” We also add value through a series of exclusive benefits – such as having the support of our dedicated landscape consultants – as well as providing marketing and lead-generation support.
Bryan adds the scheme has worked well and the network has grown steadily over the years, but it has leaned more towards landscapers and contractors than it has merchants. “On reflection, the stumbling block with merchants was that although they stock our core ranges, their ability to signpost our full array of accessories, which includes high- margin, premium landscaping products, was often overlooked,” she says. “Yes, they are readily available in the annual catalogue that we produce, but this is not always front of mind for counter teams in merchants. “In short, why now is because we recognise the untapped market potential of Talasey
products and the opportunity to drive sales of non-core, premium landscaping products without requiring merchants to take in stock. Let me repeat that: the Partner Programme doesn’t require merchants to take on the risk of additional stock.”
The way the scheme will work is that the Talasey sales team, which includes its area sales manager for each region, will be the primary drivers of the programme by increasing engagement with both existing and new landscapers, contractors, builders, designers and architects in a bid to create a greater sense of community where loyalty, excellence and growth recognised and celebrated.
She continues: “As part of the engagement with partners, the Talasey Sales Team will signpost our in-house support – such as design services – which can help partners to create plans for stunning outdoor spaces using an array of materials and products (often including materials that contractors and homeowners won’t see on display at their local merchant). To support the merchant, we can then fulfill orders with the non-core items required to make up a complete inventory of materials that they can sell to their contractor customers to complete installations. The company likens the new Partner Programme to merchants having an additional specialist landscaping member of the team in each branch, who can make recommendations to the merchant’s customers so that they have everything they need to place an order. This, in turn, means merchants have more opportunities to generate
March 2025
www.buildersmerchantsjournal.net
A WIN-WIN-WIN FOR EVERYONE
Talasey is launching its new Partner Programme this summer, Business development manager, Becky Bryan, tells BMJ about what merchants can expect.
additional revenue without increasing stockholding.
“As partners’ sales and loyalty increase, so does their benefits package,” Bryan explains. “This gives them increased access to training and business development materials, exclusive promotions, and awards. Sales are also converted into points for leaderboard positions to win trips. All of these benefits and more will be accessible through a new portal exclusively for partners.
“We’re thrilled about the new Partner Programme because it is a win-win-win for everyone – merchants, their customers and Talasey. Even more exciting is the chance to showcase some incredible products that don’t usually make it to the branch shelves but have the power to transform outdoor spaces into truly stunning designs.” BMJ
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