IT
KLIPBOARD KONNECT: BRANDING AND INNOVATIONS SHOWCASED
O
ver two days, software specialist Klipboard (formerly Kerridge Commercial Systems) officially unveiled its new brand, alongside new solutions and AI capabilities, as well as a bold vision for the future of business management technology.
The rebrand to Kilpboard unifies the group’s previously separate businesses, brands, and products under one clear identity, making it easy for customers to engage with the full suite of solutions that now sit under one roof. CEO Ian Bendelow described the rebrand as “an exciting milestone, reflecting Klipboard as a unified, forward-thinking organisation dedicated to delivering industry-tailored solutions across wholesale distribution, automotive, field service, rental, transport management and manufacturing sectors.” He said: “Today marks an exciting milestone as we launch Klipboard. This rebrand reflects our passion for collaboration, innovation and delivering measurable value to customers. We believe this new name and a contemporary brand identity will showcase what our amazing teams do and help customers to navigate all our solution offerings under one roof.” Created with input from over 1,500 employees and shaped by customer feedback, the Klipboard identity is designed to reflect accessibility, progress and long-standing heritage. “The lower case ‘k’ signals the fresh, accessible approach of the business and is a nod to our heritage as Kerridge Commercial Systems,” Bendelow said. “The double diamond symbol represents synergy between technology and business; emphasising problem- solving and partnerships with customers. The clipboard is a familiar tool for many of our customers. With Klipboard, we’re advancing that legacy into the digital age, empowering businesses to thrive in an interconnected world.”
The rebrand will be rolled out globally in phases across 2025, with all solutions aligning under the Klipboard name.
James Mitchell, CEO of Klipboard Europe, opened the conference by setting the tone ahead and highlighting the importance of an integrated solution portfolio. “Increasingly our customers do more for their customers. They sell and install items, service, repair, rent and maintain. Many deliver and collect items with transport solutions. And increasingly, customers
30
Klipboard welcomed a record number of customers, partners and industry leaders to its flagship customer event, Konnect 2025, in Stratford-upon-Avon.
differentiate themselves by fabricating or manufacturing things. That’s why we have a portfolio of solutions that service these needs. We focus on making sure you have a joined-up digital solution for your needs.”
The edge of a revolution Chief Product Officer DJ Jones shared Klipboard’s vision for innovation and the future of business. “We are standing on the edge of a revolution because of the innovation in research and development. Everyday, businesses waste time – but the future of business is instant. The biggest risk in business isn’t making the wrong decision, it’s not seeing the right one coming. What if you always knew what is coming next,” he said. Jones went on to introduce Klipboard Copilot, a new natural-language AI assistant designed to provide users with fast, smart answers using simple chat-based interactions and can retrieve and present data on stock levels, order history, pricing and more. He also revealed the Klipboard Digital Sales Assistant, and it’s unique ability for users to identify complex or unknown parts using just a photo. “Klipboard AI helps businesses to find the right solutions, fast,” Jones explained. “It’s about giving users the tools they need to act quickly, confidently and accurately – whether
they’re on the shop floor or speaking directly with a customer.”
Jones also highlighted Klipboard’s significant investment in product development, with over 500,000 hours dedicated to R&D over the past year alone. “That’s time spent building, improving and transforming the tools our customers use every day,” he said. “This isn’t innovation for innovation’s sake – it’s about delivering meaningful improvements that drive measurable impact.”
In-depth analysis
The second day of Konnect saw thirty- six in-depth workshops across wholesale distribution, rental, automotive and more, giving customers hands-on time with Klipboard product experts. Attendees worked through real-life business challenges and explored how Klipboard’s latest features and tools can deliver practical, tangible value to their business.
Klipboard introduced Klipboard Money, a new addition to its growing ecosystem of solutions, designed to simplify the way customers manage payments and cash flow. Described as a product that helps Klipboard customers to gain flexible payment capability, unlock working capital, reduce admin, and
www.buildersmerchantsjournal.net June 2025
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76
