TIMBER
SET OUT YOUR STALL FOR TIMBER SALES
Timber products make up around a quarter of a general merchant’s sales, and door kits are a big part of that, as Will McGill finds out.
T
he UK government plans to build 1.5 million new homes within five years, which will drive timber product demand significantly higher. Many merchants are already taking steps to capitalise on this opportunity by partnering with timber suppliers that offer their branch customers with clear reasons to choose their products. Throughout all this, sustainable timber products from certifiable sources will remain a priority for both the government and housebuilders.
In the housebuilding sector, the efficiency of construction processes can significantly impact overall project timelines and costs. One of the innovations that have gained traction in recent years is the use of door kits. These kits simplify the door installation process, providing numerous advantages to builders and contractors alike, which makes them an essential range to offer through branches. Door kits typically include pre-hung doors, frames and all necessary hardware, such as hinges and latches, all factory-
fitted for convenience. This contrasts with traditional door installations, where individual components must be sourced separately and assembled on-site.
Adam Franklin, sales and marketing director at Staircraft, says that offering door kits can also be more cost effective for the merchant’s customer, principally because a streamlined installation process means builders can take on more projects, increasing their revenue potential.
Why Door Kits?
“Ease of Installation is one of the primary benefits of door kits,” he says. “However, it relies on them being designed with the builder in mind, with each kit including pre-cut components and easy-to-follow instructions. It is these kinds of kits that save valuable time and reduce the risk of both ordering and installation errors, which ultimately leads to higher customer satisfaction for merchants.” Merchant’s offering door kits need to have a wide range of door styles and finishes in
their portfolio, ensuring that builders can find the perfect match for any project, Franklin explains, adding that, whether a customer is looking for a classic four or six panel moulded internal door or a contemporary glazed version, there should be a kit to suit. He says: “This variety not only meets diverse design styles but also encourages branch customers to buy other timber products at the same time as the kits, for example, mouldings, architrave, skirting and windowboards, all of which Staircraft manufactures in the Midlands.”
Minimising damage during transport and installation is also a benefit to merchants offering door kits that are factory-finished and pre-assembled, Franklin says. “This approach reduces waste – as does avoiding having to cut and rebate on site - as components are less likely to be damaged before they reach site. Consequently, merchants can enhance their sustainability credentials by promoting door kits as an ‘offsite’ solution, an often overused words but one that aptly applies here.” He says that it is worth bearing in mind that when it comes to fire doors, kits ensure compliance with regulations because they have been tested as complete systems. “By providing high-quality, compliant products like this, merchants can build trust with their customers, ensuring they are not only meeting demand but also adhering to safety standards.”
Product training
Research shows that staff with specialist timber knowledge are more confident when talking to customers. A core team of timber experts means there will always be someone ready to handle complex questions about specific products like door kits, architrave, stairs, floor kits and joists.
Franklin adds: “A well-trained team is the foundation of sales success and is the reason why we have set up a Knowledge Hub. It includes installation videos, which are useful for both merchants and their customers, along with sustainability declarations. The use of door kits in the housebuilding sector presents numerous opportunities that extend beyond mere convenience. From enhanced installation efficiency and cost savings to improved quality and fire safety, door kits represent a modern solution to traditional construction challenges.”
He continues: “Its worth noting that timber remains a sustainable, good margin product line with increasing demand driven by UK housing targets. Merchants can increase sales in their timber sections by partnering with the right supplier.” BMJ
June 2025
www.buildersmerchantsjournal.net 25
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