BUSINESS HELPDESK BUILDING A HELP DESK
TRENDS THAT EMERGED during lockdown have become the ‘new normal’. When it comes to ordering online, this includes turning to third party review platforms for recommendations. Savvy customers are more likely to trust reviews from unbiased sources because they know that any negative feedback cannot be filtered out.
89% of consumers in the UK, US and France check reviews online before purchasing. 77% of UK consumers agree that a good Trustpilot score makes them more likely to trust a brand. Trustpilot is a leading global review platform that helps customers find trustworthy information about businesses and enables them to make decisions with confidence.
We also give businesses the opportunity to earn trust and engage with their customers, leading to increased loyalty. As a Service Member and business partner of the BMF, Trustpilot is keen to help BMF Merchant and Supplier members optimise their online presence.
Building Trust
We have over 213 million reviews placed on our site, with a new one added every second. Our open book platform shows that websites partnering with us have nothing to hide. We go the extra mile to ensure trusted feedback: ¡ AI-powered fraud detection software monitors every review for authenticity ¡ A dedicated content integrity team provides an added extra layer of security ¡ All reviews are clearly labeled, so readers can see their source ¡ Businesses and consumers are asked to verify their identity ¡ In addition to increasing your
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credibility and trustworthiness, a world-renowned review platform will help to boost search engine optimisation (SEO) and traffic for your site.
Promoting Growth Third-party review sites help you rank higher on search engines by providing fresh and relevant content, generating backlinks, and increasing your social proof. As one of the world’s most visited websites and a Google Review Partner, reviews on Trustpilot increase paid search conversion and improve your SEO. Trustpilot stars and review content are also proven to help convert at higher rates than top business competitors.
Businesses collecting reviews on Trustpilot can see a median uplift of 30% more clicks to their website across Ads and paid and organic search. And also a median decrease of 21% in
“Eighty nine per cent of consumers in the UK, US and France check reviews online before purchasing.”
cost-per-acquisition or cost-per- click as a result of more efficient marketing campaigns and SEM powering stars.
Our easy-to-use tools help businesses to design their own ads and website content to acquire new customers cost- effectively. We also make automating review requests as simple as possible so that we
TRUSTED BRAND
A strong online reputation is key to growing business. Graham Wilkinson, senior partnerships manager at Trustpilot, explains.
can work with you no matter what technology supports your website. It’s worth knowing that 95% of companies that get most of their reviews via automated invites are rated either ‘excellent’ or ‘great’.
Improving service The authenticity of reviews matters. When everyone is invited to contribute you get more feedback to find out what your customers are really thinking. Trustpilot’s review insight tools allow you to go beyond a simple rating to discover what areas you can improve in, how you stack up against the competition, and to understand what you can do to really optimize your business. With the right tools you can extract the most important findings on what your audiences want and make strategic business decisions to build a business that is valued.
BMF members can get started and use Trustpilot without paying a penny by signing up for Trustpilot Free. If this package does not meet your needs, paid plans can help you to stand out in Google’s search results, showcase your amazing reviews throughout your website and allow you to invite more customers for feedback - among many other benefits. BMJ
• To find out how your business can benefit from Trustpilot, including securing yourself an exclusive BMF membership 10% discount, contact Graham Wilkinson, senior partnerships manager at Trustpilot, on gwi@
trustpilot.com, or visit
uk.trustpilot.com.
www.buildersmerchantsjournal.net December 2023
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