storageware
Textures and finishes Across Europe, storage needs for the home are similar, the main differences are the textures and designs preferred by each market. However, everyone is looking for an item that complements their space, looks stylish, and is durable.
picking the perfect storage item. It’s not just about making a long-lasting, ethically sourced product. Products need to be manufactured in the most eco-friendly way – methods that take into concern the amount of carbon that is being exhumed and have the least amount of negative impact on the environment as possible. Keter Group has set out ambitious sustainability targets to achieve by 2025 in order to have the least impact possible on the world in which we live. Consumers are also looking for products to help them live a more sustainable lifestyle. For example, Curver’s new collection of innovative eco-friendly Ready to Collect waste separation allows effortless waste separation, hygienic storage, and easy recycling so eco-conscious homeowners can do their bit for the planet and make some space for their waste.
what’s new?
Calm your MindSet Brabantia’s new MindSet bathroom collection intends to help you to organize your bathroom and your thoughts. Designed to be collected, each item is coated in a beautiful mineral textured lacquer, to add a calming tactile experience to a tough morning or after a long day. The collection consists of 15 items in total, from a pleasant Soap Dispenser to a Toilet Roll Dispenser and a close-up magnifying Mirror. Available in Light and Dark Grey, this is the ultimate spa treatment for your bathroom, to promote a calm mind.
usales.uk@
brabantia.com
uwww.brabantia.com/uk
Trust is key Consumers are looking for products that will be long-lasting, environmentally friendly and reliable, so trust is vital. 81% of consumers surveyed in the Edelman 2019 Trust Barometer said that they need to be able to trust a brand before they buy from them, meaning that brand
recognition is just as important now, despite the rise of e-commerce.
It also means that consumers will need
to be reassured that the company they are purchasing from is doing ‘what is right’, from its environmental impact to quality to reputation. Edu Hartog summarises; “Consumers are looking to companies with a strong heritage which they can trust. They know if they purchase from a long-standing company, like Curver which was founded in 1949, with more than 65 years’ experience, they will be buying a user-friendly, eco-friendly item which has been designed to last, and looks great in the home.”
Typhoon World Foods Fruit Collection
The World Foods Fruits Collection is a fun way to add colour and vibrancy to mealtimes. Produced from ceramic and hand finished with a durable glaze, the bowls are ideal for both indoor and outdoor dining. Available in a selection of sizes and fruit designs, they are perfect for serving dips, snacks, pasta and salads, and also make for great prep bowls.
u0151 486 1888
usales@rayware.co.uk uwww.rayware.co.uk
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housewareslive.net •
HousewaresLive.net •
twitter.com/Housewaresnews March/April 2022
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