top drawer review Showcasing S/S22
Despite storms and transport problems galore courtesy of Storm Eunice, buyers were beetling away from stand to stand at Top Drawer’s S/S 2022 edition, marking another successful event for the design-led trade show.
enjoying the interactivity of the sessions along with the interesting topics.
Launchpad Designed to help buyers and retailers discover new, up-and-coming brands that could make waves in the industry, the new ‘Launchpad’ feature at Top Drawer was the latest addition to the show, introducing the latest market- ready designs from the freshest new talent.
D
espite storms and transport problems galore courtesy of Storm Eunice, buyers were beetling away from stand to stand
at Top Drawer’s S/S 2022 edition, marking another successful event for the design-led trade show for organiser Clarion Events. With a vibrant selection of carefully curated
brands, Top Drawer returned to Olympia London last month, taking place Sunday, 20 February to Tuesday, 22 February. With buyers from Selfridges, John Lewis, Anthropologie and many more top retail brands in attendance, show organisers received positive feedback regarding the show - but more importantly the high-end collection of brands on offer. Among the mix of brands were long-standing
favourites like Jellycat and Caverswall, plus a range of emerging brands using the Launchpad area to break onto the scene. Top Drawer’s partnership with The Better
Trends Company, meanwhile, meant brands and buyers were able to learn and see the forecasting trends for the next season, curated across four eye-catching displays which brought the trends to life on the show floor. These showcased a mix of exhibiting brands’ products from across all sectors of the show. From the calmness of the ‘Slow Rituals’ trend to the bold fun colours of ‘Positive Reinforcement’, buyers were able to see the new colour schemes and style predictions for Spring/Summer. Speakers and discussions at RetailFest gave
14 |
housewareslive.net •
HousewaresLive.net
expert inspiration and advice for businesses to help them thrive and grow. With the engaging conversations and discussions covering a range of topics from product photography, digital marketing, tricks to build brand loyalty and much more – buyers and brands were able to gain valuable advice and industry knowledge. Insightful sessions were presented by a range of speakers, including Laura Perryman from Colour of Saying, Fiona Minett from Boss your PR, Luke Coutenay-Smith from Bolt Digital and many more. This year’s Top Drawer also saw the
introduction of the REVEAL Skills Studio, which hosted intimate workshops on designing the customer journey, PR planning, visual merchandising techniques and many more. All the sessions across RetailFest, Meet the
Maker and the REVEAL Skills Studio were well attended and drew in crowds, with visitors
Buyer Feedback
“Great to be back at the show, so pleased that there was a lot to see, new brands I haven’t seen before and a chance to reconnect with existing contacts.”
“Great collection – lots of choice.”
“It’s very thrilling to see things live and to be able to meet people in person.”
“Top Drawer is our go-to trade show for de- sign-led inspiration! So pleased to be back!”
“It has a cool contemporary edge and tends to be slightly ahead for trend desired stock.”
•
twitter.com/Housewaresnews
March/April 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
