storageware Home storage trends


2020 saw a general focus on personal health and wellbeing, and structuring the home to accommodate an unprecedented lockdown. Now, we are getting back on the move again, and we need products to better fit our new hybrid lifestyle. The pandemic changed our relationships with our home, and now, it has shifted the focus of what consumers are looking for in their home storage. Here, Curver (part of the Keter Group) shares the five key trends influencing the home storage space in 2022 and beyond.


the way they are packing their food is safe and hygienic too. Many are concerned about returning to the workplace and want to tick all the boxes when it comes to avoiding any chance of infection. This may mean packing food in a transportable way, or ensuring food and snacks are kept safe for a long day in the office, opposed to in the fridge. “So, while people spending more time in the kitchen could mean a bigger focus around


“Consumers are looking


to purchase items that are long-lasting, kinder to the environment and are less plastic-reliant.”


The impact of staying-at-home The endless lockdowns meant that many people spent the past 18 months redecorating and renovating their homes; whether that’s because they needed their spare room to become a home office, or just had extra time on their hands to finally fix up a room they have been meaning to do so for years. Now that consumers are dedicating parts of their home to their work hours and setting up spaces more reminiscent of a traditional office - where they can leave the workday behind – internal storage and products to help people get organised have increased in popularity. Edu Hartog, head of Curver Europe, said:


“As more people across Europe adapt to a hybrid working lifestyle, we expect an increase in home-workers creating office spaces and redesigning their homes to fit this new way of life. With this comes the need to create an organised space, which in some cases where there is a limited footprint, needs to be packed away at the end of each working day to make way for living. We expect to see more creative ways of increasing storage space in the home over the next twelve months.”


The importance of hygiene at home and beyond


The pandemic also ignited the chef in many 30 | housewareslive.net


who were no longer able to eat out. More and more people started to cook at home – a trend which has become a habit for many. But this means the storage of food, dry goods, and space for the fridge and freezer may all take priority. Not only does storage need to be smart, it also needs to be safe. There has been a huge incline in concern for hygiene, so much so that it is our new definition of ‘safety’: if it’s not hygienic, it’s not safe. Edu added: “Not only is food storage a priority at home, but workers are also returning to the office, and therefore want to make sure


• HousewaresLive.net • twitter.com/Housewaresnews March/April 2022


pantry design, it also means consumers are looking for a way to pack their food in a hygienic way, by using products such as Curver’s fully recyclable Smart To Go Eco line food keepers, the only product in the market to be made from 100% recycled PP, to ensure they can transport food wherever they are commuting.”


The movement towards sustainability With rising concerns for the climate, more and more consumers are looking to purchase items that are long-lasting, kinder to the environment and are less plastic-reliant. It is no longer solely about convenience and style, with eco- friendly storage being a big influence behind


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