outdoor cooking & BBQs Food tastes better outdoors
The COVID-19 pandemic had an accelerating effect on the popularity of outdoor cooking and eating, with home cooks and hospitality operators alike investing in products and tools to help them elevate outdoor cooking and eating experiences. However, this is a trend that’s here to stay - the old adage ‘food tastes better outdoors’ is undeniable, and as we approach the warmer summer months, consumers will be looking to further update and improve their outdoor cooking set up.
they do because they’re out in the fresh air, in touch with their senses, and it feels slightly exotic, almost liberating. This goes hand in hand with the magic and theatre that is cooking over flame, the primeval satisfaction that comes from lighting a fire and taming it in such a way to create dishes that are cooked in the same way that we as humans have done for a millennia – the outdoor cooking and dining trend is here to stay. “Personally, the best food I’ve ever eaten
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Outdoor cooking and dining is here to stay,” according to Charles Banks, founder and director at food trends
and ideas agency The Food People. “We’ve seen an evolution from American low and slow, smoking, live fire, open hearth to charcoal ovens.” Dan Cooper, head grill master at Weber, a leading global supplier of outdoor cooking innovation, technology, and products, highlighted simplicity and ease of use as consumer priorities for their outdoor cooking tools. “It’s no secret that barbecuing has become increasingly popular in recent years, and the trend shows no sign of slowing down as we move into 2022,” he said. “The modern griller, whether they
are novice or experienced, looks for a barbecue that is easy-to-use, reliable, and offers superior performance, so it is vital that we keep evolving to meet consumers’ needs. One way we do this at Weber is by offering the most up-to-date and advanced technology in our barbecues. When we develop a new barbecue, we incorporate 70 years of Weber know-how, technique, and expertise right to a griller’s fingertips through cook programs and artificial intelligence, enabling users to really discover what is possible with barbecuing.
Putting on a show Charles believes that the theatre of outdoor cooking has something to do with its popularity. “Many people don’t eat outside more than just occasionally, therefore, food just tastes better when
March/April 2022
was probably all indoors, but some of the most memorable experiences I’ve had around food were eaten outdoors and cooked over fire – it’s the memories that you remember for a lifetime!” Dan similarly highlights the adventure of cooking outside as a major draw for consumers. “We have found that for many UK consumers, their barbecue has become a real centrepiece in their garden, and they are now looking for a more complete outdoor kitchen experience within their outside space. It’s about creating a cooking occasion; they’re daring to be more adventurous with their meals, and they want to be more creative when they cook outside.” So what kind of products should retailers
be stocking to help them prepare for outdoor cooking season? “The new products in our 2022 grilling
portfolio have answered that desire to take cooking outdoors to new levels of food discovery and exploration, by bringing together our best in smart technology, high-quality materials, performance engineering, and the craftmanship Weber is known for,” said Dan. “There are three transformational
products in our line-up that have been designed to push the boundaries of what can be done on a Weber barbecue. These include the 2022 Genesis Gas Barbecue, Weber’s most advanced gas grill in 15 years, the 2022 Smokefire Wood Fired Pellet Grill, Stealth Edition, which brings a sleek, distinctive black-on-black aesthetic to Weber’s all-in-one SMOKEFIRE pellet grilling experience, and the Weber Crafted Gourmet BBQ System, a line of exclusive,
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HousewaresLive.net BioLite FirePit+
See fire, not smoke with the FirePit+. With capacity for four standard firewood logs, the BioLite FirePit creates a hyper-efficient burn with patented airflow technology and gives you a front-row seat to the magic thanks to the X-Ray Mesh Body, enabling 360˚views. Lift the fuel rack and toss in charcoal to transform the FirePit into a hibachi-style grill, complete with an included grill grate. Turn your FirePit into a wood-fired oven with the enamel coated, stainless steel Grill Lid. This durable accessory integrates with the FirePit to concentrate heat for both low-and-slow and quick-grill cooking methods, with a burn time of 14 hours (fan medium). Control the size of your flames manually or remotely via Bluetooth with the free BioLite app.
Burton McCall Ltd u0116 234 4611
usales@burton-mccall.com
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high-quality, interchangeable grillware that unleashes a world of new foods to cook on a Weber barbecue, essentially transforming the barbecue into a versatile, complete outdoor kitchen.”
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