hydration


High performance bottles help to upsell Reusable water bottles have been in the consumer consciousness for a few years now - so


in this slightly more mature market, where is the growth in this product area? Phil Ellwood, managing director of Klean Kanteen UK, shares his thoughts on repairability, interchangeable caps and eco-aware consumers.


and interchangeable cap options means users can adapt bottles as their needs change. Robust, high quality bottles are more popular with consumers due to their ability to give years of service, this separates more sophisticated bottles from cheaper variations on the market.


lthough the concept of reusable water bottles has been in the consumer consciousness for a number of years, hydration remains a daily essential, and helping to fulfill this need remains a priority. Consumers want years of use from their water bottles, so repairability is a key consideration. Having replaceable parts


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High performance vs. basic functionality This is especially important when it comes to vacuum insulation. Having high-performing insulation that keeps contents hot or cold for a long time means customers don’t have to worry about drinks going to waste. The performance of vacuum insulation really helps separate bottles on the market, as no one wants to be disappointed when the bottle doesn’t match up to the advertised standard. Reducing plastic usage, especially single-use plastic bottles, is such an easy environmentally positive change


hydration products Zoku


A fresh take on hydration, Zoku’s stainless steel water bottle is vacuum insulated, keeping beverages cold for up to 40 hours and hot for up to 12 hours. Designed to take a hit, this double-walled bottle is made of heavy gauge 18/8 stainless steel, yet remains easy to carry with a soft paracord lanyard. The removable paracord makes for easy cleaning as well as the powder-coated finish increasing durability. With 500ml


capacity the bottle features a Rapid LockTM cap for quick opening and closing in less than 360˚ rotation. Not only does the bottle eliminate single-use plastic water bottles, but for every Zoku Vacuum Insulated Stainless Steel Bottles and Tumblers purchased, Zoku will plant a tree on your behalf.


Klean Kanteen Classic Water Bottles


Klean Kanteen’s Insulated Classic bottles are the solution for hydration on the go, keeping water ice cold for up to 63 hours (592ml)! The lightweight Classic single-wall bottles also remain the go-to choice with sport, loop and other all-stainless cap options. This iconic bottle is proof that reusables never go out of style. Available in the UK from Whitby & Co.


u01539 721032 usales@whitbyandco.co.uk uwww.whitbyandco.co.uk


28 | housewareslive.net • HousewaresLive.net Burton McCall Ltd u0116 234 4611 usales@burton-mccall.com Aladdin Fresco Thermavac


Bottled water reinvented. Aladdin’s compact vacuum insulation technology has created the Fresco Thermavac, a stainless-steel water bottle that holds a capacity of 0.6L. The bottle maintains cold beverages for a true 10+ hours, and with a unique two-way lid you can add ice at any time to keep your drink icy for 18 hours. You needn’t worry about leaks with the lid’s leak proof design, and the removable bottle neck and lid makes cleaning easy. Available in a range of elevated colour options, from sage green and sky blue, to terracotta and burgundy, there’s a colour to match every personality. Every bottle is made with a durable powder coated finish and is dishwasher safe, BPA free and EU-tested safe.


Burton McCall Ltd u0116 234 4611 usales@burton-mccall.com • twitter.com/Housewaresnews March/April 2022


to make. The impact can be massive just from simply swapping to a reusable water bottle, by making a bottle that suits different people’s wants and needs, retailers can capitalise on consumers’ desire to help the environment by making this easy swap.


Products featuring insulation in a range of sizes with interchangeable caps offer retailers great flexibility for end consumers. For example, Klean Kanteen’s TKWide range offers five bottles from 12 oz for coffee on the go to 64 oz for outdoor and camping trips. It comes complete with five different cap options meaning the customer can be flexible with how they use their bottle, choosing a café cap for coffee but then switching to a chug cap for instant hydration from cold drinks. Or for straw-lovers, the twist cap and straw cap feature a stainless steel and silicone straw. No plastic in sight!


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