glassware The conscious consumer
The housing market boom saw thousands of consumers across the country shopping for their homes – particularly kitchens and dining areas as home entertaining and socialising were welcomed back. Looking at the current trends within the market, Alexandra Blyth, marketing manager at French tempered glass tableware and drinkware manufacturer Duralex, shares some thoughts on the conscious consumer and sustainable practices.
with this theme - the Manhattan design reflects the New York skyline, while the Jazz takes inspiration from piano keys. Consumers are also starting to move
towards stemless wine glasses such as our Gigogne, which fits nicely in the hand without the fear of smashing or knocking it over. When designing our glassware ranges, we wanted to create something that was not only timeless but for every day, for everyone, forever – becoming a part of people’s daily routines. Our tempered glasses are incredibly resistant, allowing for both hot and cold drinks.
in with modern and stylish kitchens and dining spaces. This is why we introduced coloured glass, to suit different trends and times of the year. They’re also high-quality and mass tinted, so the colour runs right the way through the glass.
Although consumers are conscious of
investing in products, to save in the long-term, the product still has to look good and meet their design needs. People will always be more aware of where their products are coming from and with inflation increasing, they’ll shop for those more affordable little treats - particularly for tableware and drinkware.”
Little luxuries
Since the pandemic, consumers have spent more time at home than ever and continue to do so. Understandably, we’ve seen people wanting to elevate and enhance their surroundings with smaller ticket products or “little luxuries” with quantifiable benefits. Consumers look for design-led products, how they feel and fit with their surroundings – items that are noticeable in the home without breaking the bank. When lockdown ended, people were looking
forward to hosting friends and family again and wanted stylish and practical table and drink ware to impress their guests. So much so that the tableware market is set to grow, with 56% of consumers excited to host their loved ones*.
This is a trend that was born from the pandemic, with consumers noticing their glassware more as they started to use these more frequently. Shoppers are more conscious of what they’re buying, they want to invest in quality products that not only look good but are durable and long lasting, as well as the convenience of being heat resistant and dishwasher safe.
As we see consumers moving back to
entertaining and hosting, a nicely decorated table has become a big trend. There has also been a shift towards home bars and mixology; our Manhattan and Jazz designs fit perfectly
22 |
housewareslive.net
The conscious consumer The pandemic shook everyone, Consumers looked to recognisable heritage brands, both for nostalgia – looking back on memories pre- Covid – and brands that have been with them for a long time. People are much more conscious of what
they’re buying, where they’re buying it from and how it’s made. We’re proud to be a brand that values CSR and sustainability. All the components to make the glasses are locally sourced and 95% of suppliers are local to the factories – reducing overall mileage and energy consumption. All our glass is recyclable, - something we’ve noticed more brands shifting towards as consumers become more conscious than ever about their purchases. While eco-credentials really do make a
difference for shoppers, aesthetic is still just as important to them. People are searching for timeless designs and pops of colour to fit
•
HousewaresLive.net
Affordable and thoughtful gifting Tableware was a popular gifting choice in 2020*, with the market moving towards practical gifting for friends and family, due to the uncertainty of the climate. People no longer want to spend frivolously; they’re purchasing gifts that are for the home and are useful additions – there’s that conscious thinking of “what do people need?”. With record house sales last year, there’s also a high portion of people who have recently or who are soon to be moving house. Purchasing new tableware and drinkware is a really affordable way of creating a new look and feel for their new home. Social media also plays a big part in this.
You can get a lot of inspiration on tableware layouts, with people looking to recreate them in their own homes. The great thing about our products is that they are so versatile and multi- purpose. Whether it’s olives and nuts, a glass of red, a fruit smoothie or even a morning tea or coffee, there’s something for everyone.
* Source: Mintel: Tableware and Cookware Uk, March 2021
•
twitter.com/Housewaresnews
March/April 2022
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36
