COOKWARE
June/July 2025
housewareslive.net
The Secret’s in the saucepan
OXO’s Steel cookware and kitchen utensils
The cookware market is constantly evolving, and whether consumers prefer PFAS-free coatings or traditional steel pans is a question that’s always on retailers’ minds. Will McGill speaks with leading brands to uncover what’s truly driving consumer demand.
T
he UK cookware market is in the midst of a transformation. Driven by shifting consumer values, the sector is seeing steady growth as home cooks demand more from their kitchen tools, compromising on aesthetics. Recent data suggests that over 61% of UK households purchased cookware or bakeware in the past year, with younger consumers (25–34-year-olds) leading the charge. This demographic is not only cooking more at home but also viewing cookware as part of their celebrity chefs.
reshaped the market, with cookware now expected to look as good on the table, or in a video, as it performs in the pan. Searches and engagement around “non-toxic cookware”, “ceramic non-stick”, and growing interest in multifunctional, safer, and space-saving options. Over 40% of UK consumers now consider environmental impact when choosing kitchenware, driving demand for recycled materials, PFAS- free coatings, and plastic-free packaging. Non-stick cookware remains dominant, accounting for over 60% of the market, but ceramic-coated products are rapidly gaining share thanks to their health-conscious credentials and modern aesthetic. As cookware becomes a hybrid of performance tool, décor item, and social statement, brands are innovating across materials, colour, and design to meet the needs of a new generation of conscious, style-savvy home cooks.
Tramontina’s Grano collection
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