June/July 2025
housewareslive.net
HOUSEWARES 100
Circulon ScratchDefense Clad Series Cookware Set, 11pce - Cookware
outlasts the competition. This range combines the luxury of clad stainless steel for superior aerospace-grade materials, it’s 4x thicker and 3x harder than premium hard-anodised coatings, Low groove system enhances food release, making it truly metal-utensil safe and effortless to clean. Hybrid construction delivers fast, even heat across all stovetops, including induction, while Series offers a high-value, innovation-driven cookware solution with broad consumer appeal. Supported by strong marketing and premium positioning, it’s built to drive footfall, increase basket value, and meet growing demand for professional-grade, long-lasting kitchen tools.
Scrub Daddy Eraser Daddy 10x - Cleaning Product
Eraser Daddy 10x reinvents the melamine eraser with durability, versatility, and a splash of colour. Standard erasers tear and disintegrate after a few uses, but this innovation features a tri-composite melamine material designed to last ten times longer and remain ten times stronger. Its dual-sided design combines classic melamine erasing for delicate surfaces with FlexTexture® scrubbing gems for tough marks, making it ideal for everything from scuffs and soap residue to tile, glass, and laminate. Water-activated and chemical-free, it’s a safe, reusable, and eco-friendly alternative to single-use products. Vibrant colour packs retailers, Eraser Daddy 10x delivers high-margin innovation in a stagnant category, driving impulse buys, repeat sales, and social buzz. It’s not just a cleaning tool – it’s a standout solution customers will trust and return for.
AQUAPHOR 2.5Ltr Glass Jug with Maxfor+ Filter - Hydration
from lead-free, dishwasher-safe glass, its 2.5 L capacity makes it perfect as a table-ready carafe that’s as to 200 L of water—reducing limescale, chlorine, heavy metals, microplastics, PFAS, and pesticides. Durable glass construction offers a cleaner, more sustainable alternative to plastic jugs and pairs with AQUAPHOR’s free cartridge recycling programme for added eco-appeal. For retailers, this jug provides a premium option that taps into the growing demand for sustainable, stylish kitchenware. With its Department Store aesthetic and everyday utility, the AQUAPHOR Glass Jug is a standout for discerning customers seeking design-led hydration solutions.
Scrub Daddy BBQ Daddy - Cleaning Product
innovative tool uses a bristle-free ArmorTec® Steel mesh and steam-activated FlexTexture® scrubbing The integrated stainless steel scraper tackles burnt-on residue with ease, while a rotating ergonomic knob and squeeze-trigger provide extra leverage for effortless control. Beyond cleaning, thoughtful extras like a built-in bottle opener and retractable hook make BBQ Daddy the ultimate grilling companion. For retailers, it offers strong impulse appeal, a premium price point, and the trusted Scrub Daddy brand to drive footfall and repeat sales. With growing consumer focus on safety and convenience in outdoor living, BBQ Daddy is the standout, multi-functional tool customers will reach for every barbecue season.
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