June/July 2025
housewareslive.net
AFTERNOON TEA: AD HOC
Elevating the everyday through Yuna
Heidi Thomas, Head of Marketing at DK Household Brands, speaks to Housewares Magazine about Ad Hoc’s Yuna Collection, which provides a contemporary update to the afternoon tea trend.
I
nspired by the evolving ritual of afternoon tea, Ad Hoc’s new Yuna Collection reimagines the experience through a contemporary design lens. of mouth-blown glass, the range is both functional and quietly luxurious, elevating the everyday tea moment into something special. “Our signature line for today’s evolving afternoon tea culture is the Yuna Collection, created by our in-house designer Roland Kreiter,” says Heidi Thomas, Head of Marketing at DK Household Brands. sensibility to the daily tea ritual. Inspired by Scandinavian aesthetics, the collection combines clean lines with soft, organic curves and the subtle individuality of hand-blown glass, making every piece a unique and sculptural masterpiece.”
Designed for design-led living, Yuna enhances those everyday moments. Its
transparent materials and organic forms engage all the senses, allowing you to see, smell, and savour your tea in full clarity. In line with today’s conscious consumer values, we use heat-resistant, taste-neutral borosilicate glass for long-lasting enjoyment, and all pieces are dishwasher-safe for effortless care. “With Yuna, an ordinary afternoon becomes a stylish moment at home,” Ms Thomas adds. “This collection perfectly aligns with what today’s tea lovers seek: beauty, quality and meaningful moments.”
Yuna Teapot Made from heat-resistant, taste-neutral borosilicate glass, each mouth-blown infuser designed to release optimal aromas, even with large-leaf teas. The brew free from unwanted particles. The infuser is easily removable and the lid doubles as a drip stand to catch any remaining drops after use. Designed to perfectly match the Tuto teapot warmer, this teapot combines functionality with timeless Scandinavian elegance.
Yuna Tea glass with Infuser Each piece is crafted from heat-resistant, taste-neutral borosilicate glass,
and is mouth-blown to ensure uniqueness. With a generous capacity of approximately 560 ml, it features a spacious infuser that allows even large-leaf including delicate ones like rooibos, ensuring no unwanted particles reach your cup.
The infuser is easily removable, and the lid doubles as a drip stand. hand and perfectly complements the Yuna series. Plus, it’s dishwasher safe for easy care
Yuna Mugs The Yuna collection’s hand-blown glass mugs are versatile and elegant. Perfect for creamy lattes, robust black teas, warming soups, or even signature desserts, their organic, sculptural design feels luxurious in the hand. The taste- neutral glass beautifully showcases whatever you choose to serve, making these mugs a stylish addition to any table.
Yuna Milk & Sugar Set The Milk & Sugar Yuna Set completes your tea experience. Made from heat- resistant borosilicate glass, the milk jug (230 ml) and sugar bowl (80 g) sit on a beautifully grained acacia-wood tray. The precise glass pour-spout and “We truly believe that the modern afternoon tea ritual is as diverse as the people who enjoy it,” she shares. “For some, it’s a serene self-care break in the midst of a hectic day. For others, it’s an opportunity to create a beautifully curated moment of hosting and creativity. Often, it becomes a heartfelt way to connect with loved ones or to offer a meaningful gift.” Ad Hoc has recently been honoured with the prestigious Quality Brand 2025
award by the German Institute for Product and Brand Evaluation, recognition of its commitment to innovation, craftsmanship, and timeless design. The brand’s design philosophy speaks to consumers who see their living spaces as a canvas for beauty and meaningful moments. For them, afternoon tea is more than just a break, it’s a cherished ritual, a chance to pause, and, let’s be honest, who doesn’t love a little “me time”?
| 29
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40
