June/July 2025 housewareslive.net


The Scarlet Opus trend area provided visitors with some interesting insight.


EXCLUSIVELY 2025: REVIEW


well received. The brand’s choice of trend-forward colours (Sky Blue, Mineral Red, Rose Pink, Carbon Black, Fresh Teal) positioned the range as both stylish and practical. Denby returned with a series of exciting new developments. According


to Head of Sales Jason Maughan, footfall and buyer engagement were both up on last year. The brand’s stand


by trend forecasters Scarlet Opus. With trend-led product vignettes and guided tours, it allowed visitors to visualise future consumer behaviour and stock accordingly. “Retailers who embrace these trends and curate their ranges accordingly are likely to stay ahead,” said Mr Jones. “We encouraged all attendees to explore the Trends Showcase and take part in the guided tours, which always spark ideas and opens up new perspectives.”


 designed to showcase media-friendly products in highly visual, lifestyle- driven settings. This zone helped many brands gain broader exposure, opening the door to both consumer press opportunities and social media traction.


featured beautiful new cookware with eye- catching glaze effects, as well as organic asymmetrical bowls and platters in Imperial Blue and Halo. Both patterns, now celebrating anniversaries, remain Denby staples globally. The Denby x James Martin collaboration also received strong attention through its Special Buy programme, proving that trusted partnerships with well-known chefs still resonate with today’s buyers.


DK Household Brands


presented innovations across six brands, with standouts from AdHoc and Zyliss attracting notable praise. Cole & Mason’s new range of coloured mills generated a lot of attention, particularly during the Press  “We had an incredibly successful event,” said Heidi Thomas, Head


t f tt ti tii l l d i th P


 press opportunities exceeded our expectations. We established key new retail contacts and left with clear next steps for national exposure.” Ankarsrum also made a striking debut at the show. “2025 marked  commented a spokesperson from the brand. “We engaged with a diverse mix of visitors from independent and


Cole & Mason launches its Kenton Mill collection.


AQUAPHOR’s The City COOL Water Filter Bottle.


To make attendance more accessible and rewarding, the show organisers also offered travel reimbursements of up to £75, complimentary hotel stays for qualifying buyers, and a £100 voucher for independents redeemable on orders over £300 placed during the show.


What did the brands say?


On the product front, innovation and design were on full display.   design with generous capacities, the LAGO holding an impressive 3.8 litres. The CITY COOL Water Filter Bottle, made with eco-conscious 


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