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Stylish AND sustainable? T
his year saw some stiff competition
in the sustainability category, but the Aurora Instant Hot & Cold Filtered Water Dispenser was a clear winner. Powered by Strix technology, it is the only product on the market to deliver hot or cold FILTERED water on demand. This stylish, space-saving appliance offers ultimate 3-in-1 flexibility (kettle, chiller and water filter all- in-one) offers an impressive 49 dispensing combinations, with seven temperature options (chilled through to boiled) and seven volume options (200ml to one litre).
Why did our judges think this was a sustainability winner? Energy Savings:
Brits waste an estimated 70million litres of water a day by over-filling kettles, not to mention wasted energy, but in hot water mode, the Aurora only boils the exact amount required, no more, no less.
Goodbye Single Use Plastics: Providing cool filtered water at home, each of the Aurora’s fully-recyclable filters lasts for 30 days/100 litres of water, saving the equivalent of 200 single-use 500ml plastic bottles! Plus, users in the UK and Ireland can recycle the filters for free via TerraCycle®, the world leaders in the collection and re-use of non-recyclable waste.
Great taste: And it’s not just green, the Aurora uses Aqua Optima’s patented five-step Evolve+ water filtration technology (three times faster than the leading brand) and significantly reduces unwanted substances found in tap water, including microplastics, heavy metals, herbicides and pesticides. It reduces chlorine and limescale by up to 80%, delivering the perfect brew or the
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freshest glass of perfectly chilled water. Aqua Optima knows that kitchen
surface space comes at a premium, so this surprisingly compact ‘plug and go’ tabletop appliance is a great solution to households without the space for a larger, manually plumbed alternative, while still offering a generous 3.8 litre capacity. You might worry that all of this functionality comes with noise, but the Aurora Instant Hot & Cold Filtered Water Dispenser has also been awarded the Quiet Mark, making it one of the quietest 20% of appliances in its category. The product is part of the Aurora collection which also includes Aurora Instant Chilled Filtered Water Dispenser, which dispenses room temperature or chilled filtered water with between 200 - 1000ml, and the Aurora Instant Hot Filtered Water Dispenser, which dispenses hot filtered water at selected temperatures between 40 ◦C - 100 ◦C. Laverne Eldridge, Category Product
and Trade Marketing Manager at Strix, believe the Aurora offers a great revenue opportunity for retailers: “This is a fantastically versatile appliance combining the functionality of a kettle with a chilled, filtered water dispenser. Over the last few years there’s been an increasing focus on health and wellbeing and what we’ve created with the Aurora is a product which delivers clean, healthy water without contaminants, but with zero waste. And, for those with an eye on energy price
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Say hello to our Housewares Awards Sustainable Product of the Year Winner: The Aurora Instant Hot & Cold Filtered Water Dispenser by Aqua Optima
rises, they know they can make a hot drink and only use the energy they need. We were delighted to be awarded the title of Sustainable Product of the Year.” Aqua Optima’s parent company,
Strix Group, develops award winning technologies that power leading brands to deliver unrivalled safety and helps reduce energy consumption and the use of single use plastics around the world. It has a 56% value share of the global kettle control market and it is estimated its products are used 1.2 billion times every day across 100 different countries.
Those interested in stocking the Aurora should contact:
Laverne Eldridge, Category, Product & Trade Marketing u+44 (0) 7894462029
uLaverne.eldridge@strix.com
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July/August 2022
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