NEWS Allinox acquires Baumalu
to strengthen their relationships with key French retailers. In turn, Allinox will add high end ‘made in France’ product solutions to strengthen its differentiated product portfolio, aiming at international markets. Allinox owner and chairman, Filip Demulle, commented: “There are
obvious synergies in both directions, and we have already started to bring these into practice to the benefit of our customers and partners, both in France as well as in our export markets.” Allinox CEO, Bran Lernout, added: “Both companies will continue
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elgian cookware specialist, Allinox, has acquired the French cookware supplier, Baumalu.
Baumalu will continue as an independent entity within the
Allinox group and daily management will remain with its former owner and managing director, Bruno Martin. Baumalu will benefit from access to the Allinox production
environment, product expertise, partner network, digital solutions and financial stability. This collaboration will empower both companies
to operate alongside each other in the French market and will each continue to serve their existing clientele based on their respective commercial strategy. However, through the integration of Baumalu into the Allinox environment, we expect to increase our overall operational efficiency, extend capacity for innovative product solutions and further improve our level of customer focus. “With this acquisition, we reaffirm our commitment to grow our position as a trusted supplier of quality cookware solutions to all segments of the French market. We are excited about the possibilities this collaboration unlocks and look forward to a future of shared success.”
Harvey Norman to open first UK store
branches in Northern Ireland, will take over the 57,000sq ft former Debenhams unit at Merry Hill Shopping Centre in Dudley. Harvey Norman sells luxury furniture, homeware products, home appliances and technology products. The Merry Hill store joins its portfolio of 300 stores across the world, with England becoming the ninth country it trades in. The West Midlands store will create 100 jobs across sales, administration, marketing, operations, warehousing and management. Harvey Norman chief executive, Katie Page, said: “With its
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exceptional connectivity and a population around the same size as New Zealand – where we have 42 stores – it’s clear that the West Midlands represents a significant growth opportunity for Harvey Norman. “We have been in the UK for many years, with two stores in
Northern Ireland. We look forward to opening our new Merry Hill store later this year and hope to announce further investments in the region over the coming months, so watch this space.”
housewareslive.net January/February 2024 | 7
ustralian retail giant, Harvey Norman is set to open its first store in England as it ramps up its UK expansion. OnThe home and electricals retailer, which already has two
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