AMBIENTE REVIEW Exhibitor showcase
From well-known products to new innovations, a selection of Ambiente’s top exhibitors tell us what they displayed at their stands.
RKW RKW enjoyed a highly successful January after exhibiting at Ambiente
2024 in Frankfurt am Maim with bumper crowds descending on the show in anticipation. The excitement was palpable as the crowds flocked to the trade show
to see the myriad of products on display & buoyed by their largest ever stand at Ambiente, RKW did not disappoint, impressing people with their latest housewares collections, top of the range cookware and air fryer innovations.
Innovative Air Fryer technology
One of the most hotly anticipated products that Tower showcased was their Air Fryer range with artificially intelligence. Expertly utilizing AI to calculate the ideal cooking time and temperature via an internal sensor, the technology takes the guesswork out of cooking, simplifying air fryer cooking. Trade customers visiting the stand were impressed with how simple air fryer cooking has become, allowing consumers to save time and energy in the kitchen.
Premium cookware Tower’s premium Cerastone Pro range proved to be a rousing success, with people highlighting the 4-layer non-stick coating & bonded steel Inducto™ base as key strengths of the product. 15x stronger than normal coatings, Cerastone Pro’s coating is easier to clean and prevents food sticking to the pans, whilst the Inducto™ base offers rapid heat-up and even heat distribution for thorough cooking with no hotspots and professional cooking results. Additionally, the beautiful Diamo range also drew admiring glances as the unique diamond patterned design offered a charming aesthetic and more complete cooking. The embossed design elevates food out of the oil for healthier, more flavoursome cooking and gives off a shimmer that brightens up any kitchen.
Elegant new houseware collections RKW also showcased an array of stunning houseware ranges including the brand-new Sera collection by Tower. Inspired by indulgent & luxurious designs and utilising a sophisticated colour palette, the smoked black trim adds a touch of elegance to any home, available in both SDA and housewares. Also on display were the latest launches from Swan including the
brand-new Stealth housewares collection. The housewares collection fully compliments the existing SDA range, popularised by its sleek design & high functionality.
Timeless ceramics Having acquired the Wade brand in 2023, RKW showcased a stunning selection of Milton Brook, Royal Victoria & Wade products. With mug sets, dinner sets & pestle and mortar sets to choose from, the vast array of products ensured any visitors left satisfied.
OXO At Ambiente, OXO revealed new products made from sustainable
materials. Building upon OXO’s iconic measuring, storage and salad collections, these new product innovations will support the company’s mission to widen its sustainable material offering and help to answer consumer demand for housewares products that are built to last. Paul Bolton, EMEA sales director at OXO, commented: “Sustainability has been a growing priority for us as a brand, with new materials and improvements being made all the time. We know how important longevity is to our customers and how they are looking to invest in high-quality products made from sustainable materials, that have been designed to last. These new launches address some of those customer needs and will be at the centre of our new introductions for our customers.”
14 | January/February 2024
housewareslive.net
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