SHOW PREVIEWS AMBIENTE REVIEW
AMBIENTE REVIEW AMBIENTE REVIEW
Celebrating business together
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of 10 percent, 4,928 exhibitors presented their new products on over 360,000 gross square metres. Despite a rail strike lasting several days, around 140,000 visitors from
of 10 percent, 4,928 exhibitors presented their new products on over 360,000 gross square metres. Despite a rail strike lasting several days, around 140,000 visitors from
Celebrating Business Together” was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente, Christmasworld and Creativeworld. With an increase
all branches of trade and sales channels were inspired by a wealth of trends and innovations at the biggest event in the history of Messe Frankfurt. As the most international networking and ordering platform, the industry’s one-stop shop with over 170 participating countries and regions provided orientation, inspiration and solutions to current challenges in the market. “Mission accomplished! Together with around 5,000 exhibitors and participants from over 170 countries and regions, this top-class trade fair trio strengthens the consumer goods industry in uncertain times,” says Detlef Braun, member of the executive board of Messe Frankfurt. “Once a year and only here in Frankfurt! The economy is under enormous pressure in the face of increasing global tensions. That’s why personal encounters, new solutions, inspiration and the development of new export markets and sales channels such as hospitality and the contract business are irreplaceable.”
all branches of trade and sales channels were inspired by a wealth of trends and innovations at the biggest event in the history of Messe Frankfurt. As the most international networking and ordering platform, the industry’s one-stop shop with over 170 participating countries and regions provided orientation, inspiration and solutions to current challenges in the market. “Mission accomplished! Together with around 5,000 exhibitors and participants from over 170 countries and regions, this top-class trade fair trio strengthens the consumer goods industry in uncertain times,” says Detlef Braun, member of the executive board of Messe Frankfurt. “Once a year and only here in Frankfurt! The economy is under enormous pressure in the face of increasing global tensions. That’s why personal encounters, new solutions, inspiration and the development of new export markets and sales channels such as hospitality and the contract business are irreplaceable.”
Internationality, quality and quantity Ambiente, Christmasworld and Creativeworld were characterised by new contacts with purchasing decision-makers, global business contacts and worldwide visitor flows. Internationality increased with three out of four trade visitors travelling to Frankfurt from abroad. With a five percent increase in international visitors compared to the previous year to a current 71 per cent, the mega trade fair topped the previous year’s result. Germany spearheaded the list of visitor nations this year. Italy and China took second and third place in the top five visitor countries, followed by the Netherlands and the USA. Together, they once again emphasised the importance of the leading trade fairs as the world’s most international event for the consumer goods industry. The entire spectrum of the
12 | January/February 2024
12 | January/February 2024 12 | January/February 2024
12 | December 2023
Internationality, quality and quantity Ambiente, Christmasworld and Creativeworld were characterised by new contacts with purchasing decision-makers, global business contacts and worldwide visitor flows. Internationality increased with three out of four trade visitors travelling to Frankfurt from abroad. With a five percent increase in international visitors compared to the previous year to a current 71 per cent, the mega trade fair topped the previous year’s result. Germany spearheaded the list of visitor nations this year. Italy and China took second and third place in the top five visitor countries, followed by the Netherlands and the USA. Together, they once again emphasised the importance of the leading trade fairs as the world’s most international event for the consumer goods industry. The entire spectrum of the specialised retail trade was represented in Frankfurt and the three
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elebrating Business Together was the motto of this year’s mega trade fair for the global consumer goods industry, consisting of Ambiente, Christmasworld and Creativeworld. With an increase
Ambiente, the world’s leading consumer goods trade fair by Messe Frankfurt, returned for a record-breaking year featuring more exhibitors and visitors than ever before.
specialised retail trade was represented in Frankfurt and the three trade fairs attracted major international buyers including Amazon, Anthropology, Fortnum & Mason, Harrods, Marks & Spencer, Sainsbury’s, Tesco, Walmart and Zara Home.
A one-stop shopA one-stop shop
Anthropology, Fortnum & Mason, Harrods, Marks & Spencer, Sainsbury’s, Tesco, Walmart and Zara Home.
Design, digitalisation in retail and production, lifestyle and sustainability, new work and future retail - the global themes of the industry were in the focus of the trade fairs. The supporting programme, restructured into themed days, was a valuable source of inspiration across all target groups. Lectures, special presentations, workshops and guided tours ran consistently through the five days of the trade fair and could be explored in greater depth on the themed days.
Digital transformation and building a network Another future-oriented focus was on digital transformation. In the Digital Retail presented by nmedia area, leading online retail players such as EK Retail, Kaufland and nmedia provided comprehensive and practical information on new digital services for bricks-and-mortar retail and online business. With a view to the future of retail and the importance of technological solutions, the president of the German Retail Association (HDE), Dr Alexander von Preen, highlights: “The retail business model needs to be rethought. We need to set the course for this now, because we need to invest properly in the digital transformation.” Messe Frankfurt is moving forward in this direction as a partner to the
Digital transformation and building a network Another future-oriented focus was on digital transformation. In the Digital Retail presented by nmedia area, leading online retail players such as EK Retail, Kaufland and nmedia provided comprehensive and practical information on new digital services for bricks-and-mortar retail and online business. With a view to the future of retail and the importance of technological solutions, the president of the German Retail Association (HDE), Dr Alexander von Preen, highlights: “The retail business model needs to be rethought. We need to set the course for this now, because we need to invest properly in the digital transformation.” Messe Frankfurt is moving forward in this direction as a partner to the
sectors itself. At the start of the consumer goods fairs, it launched its new cross-event sector communication under the umbrella of Conzoom Circle. The company is linking all 30 consumer goods trade fairs and formats worldwide under one communicative umbrella and continuing to drive forward its strategy as a year-round business enabler. The network is targeted at all players in the global consumer goods market, both exhibitors and retailers. The aim is to provide orientation for the industry across countries and markets, to network all relevant industry players and to promote business.
sectors itself. At the start of the consumer goods fairs, it launched its new cross-event sector communication under the umbrella of Conzoom Circle. The company is linking all 30 consumer goods trade fairs and formats worldwide under one communicative umbrella and continuing to drive forward its strategy as a year-round business enabler. The network is targeted at all players in the global consumer goods market, both exhibitors and retailers. The aim is to provide orientation for the industry across countries and markets, to network all relevant industry players and to promote business.
Design, digitalisation in retail and production, lifestyle and sustainability, new work and future retail - the global themes of the industry were in the focus of the trade fairs. The supporting programme, restructured into themed days, was a valuable source of inspiration across all target groups. Lectures, special presentations, workshops and guided tours ran consistently through the five days of the trade fair and could be explored in greater depth on the themed days.
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