BHETA UPDATE FEATURE BHETA Update The latest updates from the industry trade association. BHETA provides sales training for key account managers B


HETA has partnered with Birmingham-


based training provider, Selling Interactions, to offer an eight- session virtual sales training course for key/ national/senior account managers at member companies.


The course includes: • Eight interactive two-hour virtual workshops, delivered every two weeks starting February 2024


• Group size four to eight people • On-the job assignments that build over the programme • Help to build an account plan / strategy, or fine tune an existing one


• High quality training materials covering the key concepts in the programme


• An experienced sales / account management trainer with hands-on sales experience


Combat the Crisis B


The modules are: • Knowing customer channels and opportunities • Managing politics to improve influence • Negotiation preparation • Defending price increases • Competitors and competitive advantage • Power and dependency • Negotiation execution and tactics • Core principles of KAM / NAM • Account planning and strategic objectives • Understanding professional procurement • Account plan review • Virtual account teaming for strategic success


BHETA to host webinar on EU Regulation 2023/988


HETA is to hold another of its international trade webinars on Friday 23rd February at 10am.


This one will look at the implications of EU Regulation A


2023/988 which will be enforced from December 2024, and which aims to ensure that all non-food products are safe, whether sold online or offline. The speaker is Tim Hiscock, international trade advisor from Strong and Herd LLP.


s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.


and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of


Consumers are looking for energy-efficient, cost-efficient products, The most significant change, that all exporters to the EU should be


e of, is that from December all products entering the EU must have marketing at Hisense UK, says “Here at Hisense, we have always


an economic operator in the EU responsible for safety issues. While the championed manufacturing products that are affordable yet high-


our number one priority to help the nation to understand how to best legislation must act to comply with the new requirements by having an


Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers


Regulation 2023/988 also: • Brings together conditions for online and offline sales • Steps up the enforcement powers of national governments • Introduces new requirements on product recalls.


This webinar will outline the actions suppliers need to take and will include Q&A. Formed in 1995, Strong & Herd™ LLP is a ‘one-stop-shop’ for


10 | January/February 2024 10 | January/February 2023


law does not affect products already covered by other safety rules, such quality, and this is more important than ever as we head towards the


use their appliances to continue with their necessary household chores EU address capable of providing customer service support.


as CE marked products, it does mean that in effect, suppliers of goods to winter months amidst a national cost-of-living crisis. Right now, it is the EU that do not carry the CE mark and are not covered by other safety


and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer


Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.


international trade queries, export and/or import training, export support, and customs compliance requirements. BHETA’s marketing director, Steve Richardson, commented: “Regulation 2023/988 has big implications for exporters into the EU, particularly smaller suppliers, so it’s good that BHETA can advise. Strong & Herd is one of BHETA’s business services providers and is an excellent source of information and advice on all aspects of international trade.”


look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,


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