February/March 2025
housewareslive.net
NEWS
and Glee to co-locate for 2026
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Søstrene Grene
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anish homewares brand Søstrene Grene is set to open its new UK
London, on 28 March at 9:59 am. Located near Oxford Circus, this marks a major milestone in the brand’s UK inspired homewares, furniture, and lifestyle products to the heart of London’s shopping scene.
will receive a free large tufted rug worth The launch event will also feature live performances from a classical string trio and Søstrene Grene’s signature ballerinas. The two-storey store will introduce a
unique “senses room,” designed to offer an immersive shopping experience debuting at Argyll Street, builds on the brand’s interactive approach, which has included creative experience rooms in previous stores. Søstrene Grene, which operates over 300
stores globally and more than 45 in the UK, plans further expansion in London, with a Canary Wharf store expected by summer 2025. CEO Mikkel Grene called the Oxford Circus location a “pinch-me moment,” UK joint venture partners Norma Jacob and Richard Power are excited to introduce approach to retail. With its prime location and innovative in-store experiences, the new store aims to strengthen Søstrene Grene’s presence in London’s retail landscape.
yve Group has announced the Glee at NEC Birmingham in 2026.
This strategic move, driven by
industry feedback and research, aims to streamline the buying calendar, enhance exhibitor ROI, and create new business opportunities. Autumn Fair, the UK’s leading home, gift, and fashion exhibition, will continue its four-day program, while Glee will remain a dedicated three-day event for the garden, leisure, and pet sectors. Aligning these events offers exhibitors access to a wider network of buyers and
provides attendees with expanded cross-sector sourcing opportunities. The co-location boosting sales for all involved. Jackson Szabo, Retail Portfolio Director at Hyve Group, emphasised the move’s alignment with its mission to drive growth in UK retail and garden sectors, calling it an exciting step toward a more dynamic and commercially rewarding event in 2026.
Primark standalone Home store
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standalone Primark Home store in Belfast, marking a £2
million investment and creating over 40 new jobs. Located in Fountain store, the new retail concept caters to growing demand for homeware, from essentials to trendy furnishings and seasonal décor.
The launch was celebrated with a ribbon-cutting ceremony by Belfast’s Lord Mayor, Cllr Micky Murray, alongside representatives from Belfast City Council and local business groups. Fintan Costello, Head of Primark Ireland and Northern Ireland, highlighted the expansion as a response to strong customer interest in collection inspired by trending styles. Shoppers can use Pinterest’s Collages tool to create design boards before purchasing. Additionally, the store will offer exclusive early access to the new Primark Home Edit collection, featuring luxury The opening of Primark Home strengthens Belfast’s retail landscape, providing more choices for shoppers and boosting the city’s economy.
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