COOKWARE: JAMIE OLIVER’S BIG LOVE
February/March 2025
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Jamie Oliver dishes out ‘Big Love’ with his new tableware collection
Jamie Oliver is bringing his signature warmth to the table with ‘Big Love’, a stunning new tableware collection designed for sharing, entertaining, and celebrating the joy of food. Megan Van Someren The Jamie Oliver Group, tells us more.
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amie Oliver is back with another exciting launch, this time introducing a brand-new tableware range, aptly named after his signature sign-off: Big Love. The renowned TV chef unveiled his latest collection at Ambiente in Frankfurt, joining forces with Lifetime Brands, the distributor of the range, to share it with the world. “Jamie’s abundant and generous love for
feasting with family and friends is at the heart of this collection,” says Megan Van Jamie Oliver Group. “Our brand’s purpose is to inspire a happier, healthier world through the joy of food. A huge part of that is the joy of sharing and connecting over meals, which this collection embodies, starting with its name—Big Love, Jamie’s personal sign-off.” The collection is crafted from high-quality speckled stoneware and FSC-
stoneware, giving it a natural and organic aesthetic.
Credit: David Loftus
robust speckled stoneware and FSC- thought also went into the packaging, described by Van Someren as “a design showstopper”. The packaging printed using vegetable-based inks. “Finally, and central to our ethos as a commercial business with a social impact heartbeat,” says Van Someren, “our Big Love range, like all our products and services, contributes to our circular funding model. Every purchase supports our mission to teach 1 million people to cook by 2030. “We understand that people are
Van Someren adds: “We are a unique business with a team of talented
creatives, designers, stylists, chefs, and category experts. Many have grown alongside Jamie over the years, building a rich archive of stories, travels, interiors, experiences and recipes. Partnering with the experts at Lifetime Brands resulted in a truly special design process. “We bring a distinct perspective to this range—one that celebrates food
rather than competes with or overpowers it. Years of tablescaping and commitment to simplicity, versatility, and the beauty of natural yet generous shapes that serve multiple purposes—from cake stands to cheeseboards, pie dishes to salad bowls, and more. “We must admit, we are also slightly obsessed with the colours. They are calming yet full of personality, perfect for mixing and matching with existing homeware collections.” Durability was a key focus in designing this range, which is why it features
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increasingly cost-conscious and want their spending to have meaning. That’s why we focused on statement pieces and platters that seamlessly integrate into existing styles. With the rise of supper clubs and dinner parties, our emphasis on sharing platters and side plates makes perfect sense. After all, what’s better than a Pass Me Platter?” including scalloped edges, curves, ergonomic shapes, easy stacking, and soft, earthy tones. “A key trend we’ve observed is the growing preference for socialising at home, particularly among younger demographics who are drinking less and saving more,” she says. “This has led to a rise in dinner parties and home entertaining. For 2025, we’re seeing increased interest in glassware, hostess trolleys and creative serving ideas. “Tablescaping has been a major trend for some time, and its seasonality is undeniable. Our platters and sharing pieces are ideal for all occasions— Christmas, Mother’s Day, Easter—but they are just as perfect for a casual weekend brunch or lunch table.” Looking ahead, Van
Someren reveals that new additions to the range will launch in autumn/winter 2025, alongside a second serveware collection designed to help people do more with less. “And that’s not all—we have plenty of exciting ideas and plans for the Jamie Oliver brand. So, watch this space!”
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