TOOLS & GADGETS
February/March 2024
housewareslive.net
Peel the magic T
he modern kitchen is more than just a place to cook - it’s a hub of creativity and convenience. According to a recent survey, 72% of home cooks believe that having the right kitchen gadgets
improves their cooking experience, while 65% say they cook more often when they have convenient tools to hand. Louisa Collins, UK National Account Manager at OXO, highlights that its range includes iconic items like the Swivel and Y Peelers, Salad Spinner, and Angled Measuring Jugs, which offer “effortless preparation and precision.” She also notes that OXO’s POP Containers provide an “airtight, stylish way to store dry ingredients,” while their Vegetable Chopper and Mandolines ensure “uniform chopping and perfect slicing for visually stunning dishes.”
Ms Collins observes, “With
growing consumer interest in healthier eating habits, the demand for Its tools, such as the non-slip Swivel Peeler and Silicone Reusable
Bags, are multifunctional and help reduce waste. Maria Spagnuolo, Senior Marketing Manager at OXO EMEA, explains, “Our products are designed with the goal of simplifying the cooking process.” Rebecca Hassett, Product Manager for Cook & Kitchen at Good Food in partnership with Tower, discusses their current range of tools and gadgets. “Our Good Food in partnership with Tower range encompasses a full suite of food preparation tools, including a salad spinner, mandoline, knife set, rechargeable salt and pepper mill, digital scales, and a storage set,” she says. Hassett believes the mandoline slicer is an underrated kitchen
gadget. “A mandoline slicer is a game-changer for easy meal prep,” she explains.
techniques from different cuisines. Additionally, there’s a growing demand for functional foods, clean eating, and fresh ingredients like fruits, vegetables, pulses, and plant-based options. “Every item in the Good Food in partnership with Tower collection has a Tried, Tested, and Trusted endorsement, ensuring they meet high
34 | OXO’s Silicone Bags
standards.” The range’s premium materials and thoughtful designs, including features like adjustable thickness dials and AI voice- controlled digital scales, aim to meet the needs of modern consumers.
i
Smeg Hand Blender as an underrated kitchen gadget. “Beyond its sleek design, the Smeg Hand Blender excels in performance, making tasks like blending soups, pureeing vegetables, and mixing ingredients effortless.” Its ergonomic handle and
p powerful motor offer consistent
“Looking ahead, consumers are expected to prioritise sustainability eco-friendly products without compromising on performance or design. Alexandre Frubel, Managing Director at Tramontina, discusses their
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current offering of kitchen tools and gadgets. “Tramontina offers a wide range of utensils for indoor and outdoor use,” he explains. “Each line is designed and engineered to meet the needs of the task it has been designated for, with materials such as polypropylene and stainless steel setting our portfolio apart.” Mr Frubel believes the spatula is one of the most underrated kitchen gadgets. “This simple tool is incredibly versatile,” he says. “A high-quality eggs to folding batter or scraping down bowls. If you invest in a durable, baking.
“Our modern, minimalist designs and vibrant colour palettes ensure your tools work perfectly and look stunning too.”
Explore the latest trends in kitchen tools and gadgets designed to simplify meal prep and enhance cooking experiences. Will McGill reports.
Smeg’s High Performance Blender BLC02
Marketing Executive at Smeg, shares insights into its current offering of kitchen tools and gadgets. “Smeg offers a curated selection of small domestic appliances designed to enhance the culinary experience,” she says. “Some of our most recent product offerings include kitchen scales that combine precision with style, a versatile countertop multifunction oven, and a portable induction hob with quick heating and multiple power levels.”
Smeg’s Hand Blender HBF03
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