AMBIENTE REVIEW
Tomorrow’s trends
Ambiente did not disappoint with so much innovation and home inspiration on offer. Housewares Magazine’s Will McGill reports on the latest from the top brands at the show.
W
ith 4,660 exhibitors and a notable increase to approximately 148,000 visitors from over 170 nations, Ambiente—alongside
as the premier platform for the global consumer goods industry. Running from 7–11 February, the show’s motto, ‘Meet up at the
Market,’ encapsulated its role as a dynamic space where brands could showcase their latest innovations, meet prospective buyers, and engage with industry peers amid an extensive selection of impressive products. Detlef Braun, Member of the Executive Board of Messe Frankfurt,
outstanding – the halls were packed, networking was buzzing, and the is facing massive challenges – stagnant markets, structural shifts, unlocking new business opportunities and building a global network that strengthens resilience.”
Whisking Up New Opportunities
how critical the event is for brand exposure and business development. new accounts, strengthening relationships with existing customers, opportunity to connect with a diverse range of people in the industry and
24 | The Kaleidoscope Bundt Pan
February/March 2025
housewareslive.net
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