February/March 2025
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pottery that combines traditional craftsmanship with contemporary design. The brand’s signature stoneware is known for its durability, versatility, and aesthetic appeal—characteristics that have cemented Denby’s place in homes worldwide for over two centuries. “Denby’s ‘buy well, buy once’ philosophy strongly aligns with the values of today’s sustainability-conscious consumers who are seeking high- Denby has long been a leader in sustainable manufacturing. It was including the introduction of an on-site solar array, recycling all water, systems. “Initiatives such as offering recyclable packaging and using examples of how Denby is leading the way in ceramics on this crucial
What are your long-term objectives for Denby, and how do you plan to achieve them?
She emphasises the importance of staying connected with today’s consumers while also exploring new opportunities in growing markets. “It’s essential for Denby to remain relevant in our current markets while also identifying and capitalising on areas where there is an increasing
How do you plan to strengthen relationships with retailers? The retail sector has faced considerable challenges in recent years, understand how challenging the retail landscape can be for everyone involved, from suppliers to sellers. Now, more than ever, I believe it’s plans tailored to individual retailers’ success. “It’s all about collaboration explains. “By staying connected and actively listening to the challenges
THE HOUSEWARES INTERVIEW
She also highlights the importance of consumer engagement, both
in-store and online. “For Denby, working closely with retailers to connect with consumers is key. This involves creating compelling merchandising and point-of-sale content, whether in-store or for retailers’ online
How do you plan to keep Denby competitive in the evolving tableware market? Denby is continually evolving to meet changing consumer demands development pipeline that not only expands its existing ranges but also introduces innovative new designs. “Gifts and hospitality are currently key focus areas for Denby, with both presenting exciting growth Denby’s ceramics are widely used in hospitality, from school dining
gifts. “We’ve successfully positioned our ceramics as ideal gift options, with popular ranges including vases, mugs, home fragrances, serving Denby is also responding to shifting consumer trends in colour and
design. “At Denby, we’re always mindful of what might be missing from Functional, mix-and-match tableware has become increasingly
popular, with consumers moving away from complete, matching sets explains. “To meet this demand, recent Denby collections feature fewer but highly functional pieces, focused on daily use. These collections also
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